Doing Things Different: Not Your Normal Mortgage Lender – Meet The MLO BROS

 

The MLO BROS will be a featured presenter at DOYO Live 2020 Presented by iSynergy watch on-demand today!

Fed up with the lame “this is the way we always do it” marketing at retail banks, after 17 years, Sales Manager and Loan Officer, Luke Schuster, decided to open a mortgage lending branch for Nationwide Mortgage Bankers Inc, in Poland, Ohio with the promise of marketing freedom.

Luke immediately hired his “little brother” Isaac, and the two created, “THE MLO BROS”, social media and community personas that help drive mortgage business to their office, while helping the community with podcasts with local businesses, charities, a website and social media community groups.

This presentation will cover how The MLO BROS are breaking away from the conventional mold of marketing banks use for their mortgage departments and doing things that many banks would deem unconventional, unimaginable and unthinkable.  But breaking away from the norm, is proving to be.

 

Listen to the DOYO Live Audio Experience – Episode 33
 

The MLO BROS are pushing their mortgage loan business, Nationwide Mortgage Bankers Inc, to new records monthly by incorporating a huge online media presence.   This presence includes podcasts, billboards, websites, charities, social media community groups and creating “personas” for each brother, so when it comes time to financing a home, anyone on any of their social media outlets will think of  THE MLO BROS first!

Learn more about The MLO BROS today!

Be sure to sign up for DOYO Live today!

ABOUT DOYO LIVE

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

 

 

The Frictionless Selling System – Meet Tony Zayas

 

Watch On-Demand Today!

When Marketing and Sales truly align, your organization can deliver fast and frictionless wins. This is the story of how Insivia’s marketing and sales became best friends and turned this concept into an everyday reality.

Key Takeaways 

  • Understand the prerequisites for Frictionless Selling
  • Have the precise steps to lay the foundation for alignment
  • Leave with a tactical game plan to activate your organization’s Frictionless Selling System

 

Listen Now

 

Meet Tony

Tony Zayas is an award-winning digital marketer and serves as VP of Growth for Insivia, an international, strategic consulting and agile marketing firm that delivers transformational top-line growth to software, device and technology companies. As a member of Insivia’s leadership, Tony leads strategic marketing and business development initiatives. 

A graduate of the University of Iowa, Tony has over 17 years of experience in digital marketing and sales management. In 2013, Zayas was named as an inaugural winner of Smart Business Magazine’s SoMe Impact Awards for the Large Companies category. A Chicago native, and long-time L.A. transplant, Tony and his family currently reside in Northeast Ohio.

 

Sign up today for DOYO Live the first 100 to register will get in for free.

 

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 16-weeks virtual bootcamp. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.

What it “memes” to navigate the Marketing field as a young professional in the world today – Meet Hillary Smith & Christina Denham

 

Whether you’ve just graduated from college (hats off to you!), or you’ve recently decided to take the plunge into the field of Marketing (#goodchoice), we’ve been there, and we get it. All the feels! The good, the bad, and quite possibly the ugly. We are two young professionals and besties who would love to share some wisdom that we’ve gained thus far in our careers. We are farrrrr from retirement (what age is that again?) and have much to learn ourselves. But we’d love for you to join us as we “spill the tea” on all things post-graduation, job searching, and workplace experiences. PS: If you love a good meme, because who doesn’t, this is the presentation for you.  

 

Listen today on The DOYO Live Audio Experience – Episode #30.

Key Topics/Takeaways:

  • Post-graduation: So, you’ve officially instagrammed that cap and gown pic…now what? We’ve got you. 
  • Job Searching: That resume, you had to do for that one class…. it’s time to actually use it and stand out. Here’s how.    
  • Workplace Experiences and Takeaways: Whether you love the job you’re currently at or you’re desperately seeking a change, there are always positive takeaways from every experience. Trust us. 

Meet Christina Denham

My name is Christina Denham, and I am a Digital Coordinator and CRM Administrator at Sodexo | Roth here in Youngstown, Ohio.  I have lived in Youngstown my entire life and take pride in the fact that my employer has been located here for 95+ years! Because I truly love the Youngstown area, I attended Youngstown State University for both my undergraduate degree as well as for my MBA. So what exactly does a Digital Coordinator do? Glad you asked! Essentially, I act as a support mechanism for our Business Development Team here at Sodexo | Roth. Needless to say, my day to day is never the same, which I love! At times, I am creating catchy email blasts, crafting fun posts for our social channels, and designing exciting facilities related brochures. At other times, I am traveling to tradeshows, constructing visual presentations for sales pitches, and photographing thrilling events here at Sodexo | Roth. There’s nothing quite like filming a helicopter deliver a massive HVAC unit to a rooftop! Within Sodexo, our parent company, I am actively involved with the women’s support group called SoTogether FM (Facilities Management). I serve as the Co-Lead for the Engagement and Communications Workstream for this group. My team and I help digitally spread the word about exciting things women in facilities in Sodexo are accomplishing. 

Meet Hillary Smith 

My name is Hillary Smith and I serve as the lead Social Media Strategist at Clemson University. I’m a Youngstown native who graduated from Youngstown State University with an undergraduate degree in marketing. I recently graduated in May with my master’s in marketing from Clemson University. Here at Clemson, my focus is all about our paid social media strategies, digital analytic opportunities, accessibility within social media platforms, as well as the day-to-day content shared out across our platforms. In my free time, I volunteer with the American Red Cross of South Carolina as a digital engagement volunteer as well as the Pickens County of South Carolina Habitat for Humanity, aiding them with their social media strategy. I’m looking forward to year two speaking at DOYO!

 

Sign up today for DOYO Live the first 100 to register will get in for free.

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries, every week through the DOYO Live Virtual Sessions.

What’s your lead generation strategy for 2021?

 

What’s your lead generation strategy going to be for 2021?
1. Product Marketing
2. Geography
3. New Verticals
4. Tactics
5. Customer
Base Dennis Schiraldi is the Executive Producer of DOYO Live and heads up dennisshiraldi.com a boutique marketing agency/consultancy where he helps businesses with modern-day marketing and sales strategy. This is part of the DOYO Live Virtual Sessions a 16-week free marketing and sales Bootcamp.

Links

The DOYO Live Audio Version
DOYO Live is dedicated to providing ongoing education for marketing, sales, business, and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.