10 AM – Dennis Schiraldi | DOYO Live State of the Union Opening Remarks
10:15 AM – 10:45 AM – Christina Denham & Hillary Smith
What it “memes” to navigate the Marketing field as a young professional in the world today!
AUDIENCE: ALL, B2B & B2C
Whether you’ve just graduated from college (hats off to you!), or you’ve recently decided to take the plunge into the field of Marketing (#goodchoice), we’ve been there, and we get it. All the feels! The good, the bad, and quite possibly the ugly. We are two young professionals and besties who would love to share some wisdom that we’ve gained thus far in our careers. We are farrrrr from retirement (what age is that again?) and have much to learn ourselves. But we’d love for you to join us as we “spill the tea” on all things post-graduation, job searching, and workplace experiences. PS: If you love a good meme, because who doesn’t, this is the presentation for you.
Key Topics/Takeaways:
Workplace Experiences and Takeaways: Whether you love the job you’re currently at or you’re desperately seeking a change, there are always positive takeaways from every experience. Trust us.
11:00 AM – 11:30 AM – Tony Zayas – Coming Soon!
11:45 AM – 12:15 AM – The MLO Bros – Luke & Issac Schuster – Doing Things Different: Not Your Normal Mortgage Lender
AUDIENCE: ALL, B2B & B2C
Fed up with the lame “this is the way we always do it” marketing at retail banks, after 17 years, Sales Manager and Loan Officer, Luke Schuster, decided to open a mortgage lending branch for Nationwide Mortgage Bankers Inc, in Poland, Ohio with the promise of marketing freedom.
Luke immediately hired his “little brother” Isaac, and the two created, “THE MLO BROS”, social media and community personas that help drive mortgage business to their office, while helping the community with podcasts with local businesses, charities, a website and social media community groups.
This presentation will cover how The MLO BROS are breaking away from the conventional mold of marketing banks use for their mortgage departments and doing things that many banks would deem unconventional, unimaginable and unthinkable. But breaking away from the norm, is proving to be
The MLO BROS are pushing their mortgage loan business, Nationwide Mortgage Bankers Inc, to new records monthly by incorporating a huge online media presence. This presence includes podcasts, billboards, websites, charities, social media community groups and creating “personas” for each brother, so when it comes time to financing a home, anyone on any of their social media outlets will think of THE MLO BROS first!
12:30 PM – 1:00 PM – Amanda Bronowski – Direct Mail and Modern Day Video
1:15 PM – 1:45 PM – Bryan Pegues- Advertising for Your Business: The Basics
2:00 PM – 2:30 PM – Jillian Smith – DIY Public Relations On a Budget and Leveraging Those PR Wins to Meet Marketing Goals
2:45 PM – 3:15 PM – Chris Gunther – The Chris Gunther Show
3:30 PM – 4:00 PM – Vanessa Cabrera – How to Increase Your Online Visibility to Rockstar Status
4:00 PM – Day 1 Closing Remarks
10 AM – Dennis Schiraldi – DOYO Live State of the Union Opening Remarks
10:15 AM – 10:45 AM – Don Ritenour – Coming Soon
11:00 AM – 11:30 AM – Devyn Bellamy – Agency or In-House: Who should handle your marketing?
11:45 AM – 12:15 AM – Colleen Lozano – Your E-Commerce Business Starts Here
12:30 PM – 1:00 PM – Panel Discussion – Deanna Hinsz, more to be added.
1:15 PM – 1:45 PM – Chris Askew – Coming Soon!
2:00 PM – 2:30 PM – Lexi Roach – How to Create a Buzz Digitally for Your Next Event
2:45 PM – 3:15 PM – Jim Komara – Why No One is Downloading Your Content
3:30 PM – 4:00 PM – Kati Hartwig – What Comes First In Social Media the Chicken or the Egg?
AUDIENCE: ALL, B2B & B2C
We’ve all heard the question “which came first, the chicken or the egg?” The same can be asked about social media marketing. When we’re trying to figure out where to start we often find ourselves asking what comes first — the profile or the strategy? (Psst, spoiler: it’s your strategy!) In this session we’ll do a deep dive into what goes into creating and evaluating your content strategy, what should be checked off the list before creating a social media account for your business, and how you can meet your audience where they are in a digital space.
Key takeaways:
4:00 PM – Closing Remarks
NOTE: Schedule is subject to change. Please check back as we will add calendar reminders, speaker bios and full talk explanations.
