Let’s Get Political – Trump vs. Biden Marketing Discussion

By Dennis Schiraldi

In 2016 I predicted that Donald Trump would be the next President of the United States of America based upon key performance indicators on the internet and some other key campaign strategies, that frankly makes this less about politics and more about a marketing contest.

Love him or hate him, from a pure marketing perspective he spent half as much as Hillary, masterfully played the media and Twitter, which led the way to his win. 2020 is turning out to be no different. Taking politics out of the conversation and making it more about a marketing discussion is difficult to do when you are talking about running for the most powerful position in the free world.

If there’s one thing for sure the combined spend by President Trump and former Vice President Biden is staggering, both combined will likely exceed $1-Billion dollars, that’s with a “B” people, before it’s all said and done. That’s a combination of money raised directly and then from outside groups.

So to understand the world we live in 80 – 90% of all your buying decisions start with online search, then turn to reviews and last but not least you then ask my opinion. Need proof, whether you are buying a TV, car or a cheeseburger, your last conversation with a friend probably went like this. I Googled (insert whatever), I read the reviews, what do you think???

A couple of other KEY FACTORS. Which I still cannot wrap my mind around. President Obama was the first president to really embrace social media as a way to connect with the voters, effectively winning his first 4-years by leveraging the power of Facebook to connect with voters. The Republican Party at that time in the 1st and 2nd election refused to adopt these online strategies and the results obviously showed that digital, internet, social is all here to stay and going to play a big role in the marketing of a candidate.

It’s also fascinating that how much the Democratic Party gained with social media and digital during the Obama Administration that Hillary all but abandoned an online presence and Joe Biden is currently trying to play catch-up in a big way. I’ve taken some time to break down in an objective look at data trending behind the 2020 United States of America Presidential Election. It’s something again that I did in 2016. Looking at Google, web traffic, social media and even some traditional media.

I find the polls to NOT be reliable, there are so many variables with the sample sizes, who is being contacted, who is conducting the polls and for which reasons, I can go on…

We now have the power of being able to tap into data. That’s effectively what I’ve done here…I also have another belief when it comes to the presidency. Because of the Electoral College (and that’s an entirely different debate) the last several elections have come down to a 49-51 split. That’s just the reality. I fundamentally believe the right and left have already made up their minds, and have done so a long time ago. As an independent, I tend to wait on my decision based upon a number of factors that impact my house. However, there are many people out there that are in the middle or don’t have their mind made up yet.

That’s why there are a billion dollars being spent on the election, to win the middle. And those my friends is where the election is won and lost. And that’s not a political contest, that’s a marketing conversation. Some want to vote for a winner, others vote for whichever name they hear the most often. That’s why when you walk into a polling booth and you vote for a school board member you oftentimes remember the last yard sign. It has everything to do with a cheap form of advertising and not about what the candidate is running on.

GOOGLE TRENDS

 

Google also owns 80% of web traffic, Facebook is like 1 out of every 5 views of the web, so it’s a really big deal and it’s backed with data. In 2016 Donald Trump dominated Google Search. How do I know?

Well it’s all very simple, see Google is more than just a search engine that tells you where to get a cheeseburger. There are a ton of resources for the consumer and businesses. This is a situation where it’s both. You can go to Google Trends.

Once you are there you can type subjects in to see what’s trending and the really cool thing is you can compare the amount of search traffic on Google over a time period in specific regions to another. So in this instance it’s easy to type in Trump and Biden. It’s very apparent right now what’s going on, and it’s very similar to 2016. Now not all search is good search.

Like for instance both Trump and Biden get searched for policy, presidential stuff, Trump because he’s the president and then there’s the negative stuff that gets thrown into the mix. So when you hear the news saying that one candidate is up or down in the polls, well you might not be getting the full story. See the thing about Google and these other mechanisms is this, GOOGLE IS ABOUT THE DATA!!!

Google is not about the interpretation of the data, nor is it subjective. As of right now Trump on Google Trends is significantly outperforming Biden in web-related searches on Google.

We encourage you to go to Google Trends, do your own research!!!

WHO’S REALLY WINNING IN THE REGIONS?

Another interesting find would be to look at the subregions…

 

 

So either the data gives us a false positive because it’s highly anticipated based upon historical perspective and the current landscape that California and New York will be won by Joe Biden. However If you look at the search traffic for each state it’s significantly slanted to Donald Trump. Which you then think is the rest of the data skewed as a model or is the possibility that Trump will carry those states.

In this instance, I believe it’s a little of both. Other KPI’s (key performance indicators) give way to the current president. The search traffic in these states could likely be an indicator of the NOT so good web traffic.

There are certain states for instance like Colorado, where Donald Trump has all but abandoned his efforts because he has little to no shot to win and conversely, Joe Biden as well in some of the southern states, so before you get your shorts all in a bunch, tactically that’s nothing new.

WEBSITE PERFORMANCE

Not only that, I have a fancy tool, most of us in digital marketing do, to analyze how much web traffic a website is getting. Which I recently ran this and have been observing over the past month or two.

 

Now the interesting thing is that both Trump and Biden have other sites, maintained by special interest groups, however, if you just look at the official websites for both Trump and Biden you would find that Donald Trump is getting 3.5-million visits per month vs. Joe Biden’s 250,000 visits per month. That’s SIGNIFICANT…Like super significant, like not even close or off by 10%.

 

SOCIAL MEDIA – TWITTER

 

 

Where do we stop and end with Twitter. I know, you want to take Twitter away from Donald, however, his execution, audience, following, and the number of times he’s able to by-pass the news and go right to the people is the best use case for social media and why we don’t need traditional news media to tell our story. Biden’s got a lot of work to do in catching up and frankly, there’s not enough time. His Twitter account is very immature, he’s gained a significant following but nowhere near the universe of Trump.

FACEBOOK

 

 

Same to be said on Facebook, so the current president is running 489,000 variations of ads vs. Biden’s 28,000 variations of ads however 64% of Trump’s ads have been served to less than 1,000 people vs. Biden’s around 30%, which means Donald Trump’s crew really leverages a hyper-focused effort.

Social Media Today – Trump FB Article.

Again I will once again reference President Barack Obama who really dominated in his presidential runs because he understood or at least his political advisors understood the power of Facebook. You can also take out the controversy with Cambridge Analytic. Simply because within Facebook’s platform you can run ads at lookalike audiences something that is native to the Facebook platform, along with many other features that target individuals on financial status, geographic location, interest, and behaviors.

Now take that a magnify that times $33M or $21M with 500,000 variations of ads, it’s hard to put into perspective.

TV Advertising

The one area that former VP Joe Biden seems to be outperforming current President Donald Trump would be TV. However in 2016 remember Hillary outspent Trump, however tactically Biden’s more focused on the battleground states and “Blue Wall States.” And another sign for Biden could be that in August he raised a significant amount of money. A late rally, not sure only time will tell.

 

 

GET OUT AND VOTE

My parting shot…Is the main thing is you need to get out and vote. Figure out a way to get to the polls, early, late, mail-in, whatever it takes. I respect whichever way you are going to vote locally and nationally. The two biggest problems in America right now is that we don’t have enough healthy discourse when it comes to a difference of views, watch the Social Dilemma if you want to really start to hone in on why. The second even more important that the first is that our country to being ruled by the few because the majority doesn’t get out and vote and the establishment loves this…Career politicians don’t have to be held accountable when only 20% of the population is voting, that’s why it’s so important to VOTE.

 

Leave me a comment, be respectful, I’m open to discussion and answering questions, NOT NAME CALLING!!!

 

 

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing professional development for marketing, business, sales and design professionals through our online platform, in-person workshops and annual conference. We also provide marketing strategy and day-t0-day management of marketing and sales, we are not a marketing agency and not a consultancy, we sit someplace in the middle and drive the best possible results for our clients.

 

It’s Time to Get LinkedIn

By Dennis Schiraldi

The ONE social media platform that most working adults have mastered is Facebook, and then likely they’ve branched out to Instagram, maybe noodling around the idea of Snapchat or TikTok. The reality is they should have mastered LinkedIn.

If you are a student, working professional, business owner, hell anyone in the working world, you should absolutely 100 have a LinkedIn account. If anything, it’s the world’s biggest business database.

In this episode of the DOYO Live Marketing Show Presented by iSynergy, I give it to your straight of how I’ve been using LinkedIn as a tool to grow my business and client’s businesses, since 2005!!!

ABOUT DOYO LIVE

DOYO Live is dedicated to ongoing professional development through online educational webinars, blogs, vlog, in-person workshops and our annual conference. We have speakers, sponsors and attendees that make up the DOYO Live community. In addition, we provide marketing consultation, primarily on lead generation through content marketing strategies and are leaders in innovative marketing tactics and strategies.

6 Ways to Make Your Next Webinar More Interactive – Download Your Free E-Book Today!

Do you want to make your next webinar more interactive?

As more and more businesses need to turn to the delivery of online content out of necessity, many are finding that it’s a truly valuable way to connect with your audience, however many are also looking for ways to make it better. In this ebook, you will find 6-main categories with tips in each to help make your webinars more interactive.

The beauty of a webinar is that it can be bi-directional and you can pull your audience in through chat, polling, video, and more to make them part of the event and get valuable insights…After producing over 80+ webinars over the past decade and a half, I’m sharing detailed tips with you of how you can make your webinars more interactive.

Do you need help with your next webinar? DOYO Live can help!!!

We are offering webinar services, either a full scale service from production-to-promotion, the development of the content, management and everything in between. Or you can sponsor a webinar on our platform and a third option is to be featured on a webinar on our platform. Want to learn more, email [email protected] to learn more today!



 

Introducing DOYO Live Webinar Services by Dennis Schiraldi

As many of you turn to the delivery of online content via webinars, you are going to want to really engage with your audience and make your event as interactive as you possibly can…

As the founder of DOYO Live, I’ve been in the webinar game since 2005 and produced over 80+ webinars and counting, which have generated tens of thousands of leads and contributed over $100 millions of dollars to sales funnels.

That’s no joke, and it’s no internet, click funnel, scam. I’ve worked with global brands like GE Healthcare and Konica Minolta Medical Imaging, and with local small-to-mid-sized businesses including my own, DOYO Live, where we execute a webinar per month. I’ve done webinars on how to do webinars.

As more and more businesses need to turn to the delivery of online content out of necessity, many are finding that it’s a truly valuable way to connect, however many are also looking for ways to make it better. Which is why I’m offering a full turnkey solution to webinars. We are able to partner with you in 3-distinct ways:

 

  1. Full Turnkey Webinar Solution – Everything from concept, design, logistics, presentation, lining up speakers, promotion and everything that goes into creating an amazing webinar for our clients that will generate a great piece content, create awareness and drive leads for your brand.
  2. DOYO Live Sponsored Webinars – You can simply sponsor a DOYO Live webinar, the rest is easy. We put your name on the webinar, give you a couple of minutes during the event to let everyone know you are sponsoring the event and share the lead list with you.
  3. Webinar featured on our platform featuring you. You get the benefit of the audience, the content and the lead list. We do all the work.

Interested in learning more, be sure to schedule a discovery meeting today – DOYO Live Webinar Services Discovery Meeting Book Now!

 

Need more time to decide…I completely understand, let’s crawl before we walk before we run. Be sure to grab a seat on our upcoming webinar, as I bring our eBook to life in 6-ways to make your next webinar more interactive, sign up now!

 

ABOUT DOYO LIVE

DOYO Live provides ongoing professional development for marketing, sales, business and design professionals through our online assets like this blog, webinars and our podcast which recently was added to the Apple iTunes library. We also host in-person networking, workshops and our annual marketing conference, however as we know the current global pandemic is having a little bit of an adverse impact on us getting out playing together in real-life. Patience my friends we will all be together again soon.

DOYO Live also provides ongoing marketing consultancy and management directly to brands looking to create awareness and generate leads for their business. We do this through unique partnerships such as sponsorships or brands will contract us to help them with their marketing strategy. If you’ve downloaded this E-Book we there’s information about our webinar services.

We will partner with brands to either produce your webinar front-to-back, produce it on our platform or give you you an opportunity to sponsor one of our webinars. Be sure to download the free EBook to learn how you can partner with us. DOYO Live is dedicated to helping businesses with digital marketing strategy in the Youngstown, Ohio region.

How to Get the Most Out of Your Public Relations Strategy

In 250+ episodes of The DOYO Live Marketing Show presented by iSynergy…

This one ranks in the TOP 3-ALL TIME.  That’s right that’s a bold statement but…

Whether it’s paid, free and earned media, we are talking public relations with Jillian Smith, PR strategist and marketing expert with Propllr, drops 11-tips on how to get the most out of your PR strategy. And I have to tell you they are all doable.

It’s just one great piece of advice after the next…Seriously it’s a must-watch if you are trying to figure out your PR strategy and how to get the most out of it…

All of what she has to say is even replicable across all of your content strategy, that’s why I love the advice. Plus find out which city has better pizza, Youngstown vs. Chicago and my goal, to get your content to last as long as the shelf life of a Twinkie.

 

The Ultimate Lead Generation Webinar

Sales is the lifeblood of just about every organization on the planet. However to get a new customer you have to start someplace, that’s with a lead.

 

This webinar is going to be a deep dive on lead generation for businesses and marketing professionals of all levels, on B2B and B2C marketing strategy that will improve your lead generation efforts. Dennis Schiraldi, who has generated tens of thousands of leads and over $100M in sales funnel contribution in his career will be the featured speaker.


View the on-demand version of this webinar today!!!

 

In this webinar we covered at length:

  • Conversion – Gain understanding of how to apply a proven formula on how many leads you will need in order to hit your sales goal.
  • Qualification – Build confidence in your sales team by passing over highly qualified leads using either B.A.N.T. or your marketing automation software like HubSpot, Marketo, etc. for lead scoring.
  • Tactics and Strategy – Coming up with programs can be challenging, we will show you the different tactics we use including webinars, form downloads, networking events, email and more.
  • Tracking – Understand where your leads come from, what programs, but also understanding there’s likely multiple touch points, so where to give attribution on lead conversion.
  • Nurturing – Leads might be non-responsive at the start or go dormant. However it’s important to continue to bring value to those leads until they convert. We will show you what you can do.
  • Technology and Social Selling – Still a buzz word in the selling community, how you can leverage social media, data analytics, email marketing, tracking tools that will help your sales efforts. Sequencing, the use of video…We will at a high-level take a look at the tech stack.
  • Wallet Expansion – Existing customers can represent 80% of your business, putting programs in place to up-sell and cross sell are vitally important, however it’s also important to note the lead generation strategy is different as well. We will show you lead generation programs for existing customers.
  • Follow Up – The marketing to sales handoff, weekly reviews with your sales team, discussing the quality of the lead, conversion are all very important, and touches both frequency and timing are all important factors.
  • Measuring – Looking at leads, conversion and ROI.

In this webinar we will highlight 2-case studies of customers we have worked with on lead generation in both B2B and B2C. And we will answer all the questions above and more.

This will be a free interactive deep dive session into lead generation.

 

Featured Presenter

Dennis Schiraldi will lead this deep dive discussion bringing 20-years of marketing and sales expertise to the table, with the majority of his experience in revenue-driving positions. Whether generating leads for clients, DOYO Live or the time he spent at GE Healthcare lead billion-dollar healthcare IT divisions lead generation efforts. He’s generated tens of thousands of leads and over $100M dollars to sales funnel contribution in his career.

This webinar is sponsored by iSynergy.

ABOUT DOYO Live

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

 

Upgrade Your Social Media Marketing Strategy Today



 

ABOUT DOYO LIVE

DOYO Live provides ongoing professional development through our online marketing platform, in-person networking events, workshops and annual marketing conference. DOYO Live also provides day-to-day marketing strategy, management to a wide range of clients, typically involving content media strategies via web, emails, social media, partnerships with more traditional media companies and sponsorships that create awareness and generate leads for our partners.

DOYO Live founder Dennis Schiraldi is an early adopter of social media marketing strategy, dating back to 2006 when he took a medical imaging practice and launched an online campaign, including the use of Facebook and Twitter. That seems normal now, but YouTube videos on MRI machines were anything but the norm over 15 years ago. Since he’s helped countless businesses both directly by working with brands on their social media marketing efforts or through workshops, online classes, free webinars and the annual marketing conference. Dennis is ready to help you. Complete the form above and let’s get started.

 

 

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Communication and Leadership In a Global Pandemic with Maria Stevens

In this episode of the DLMS we interviewed DOYO Live Alum, Maria Stevens of Stevens Coaching and Consulting. Maria breaks down communication and leadership during and post-global pandemic. This includes establishing your remote work culture, empathy and kindness. We also talk a little TikTok, best pizza in Youngstown and Tiger King vs. The Last Dance. Be sure to check out this episode, share it, comment, let us know what you think!

Do you want the audio version instead…Well now you can check out The DOYO Live Audio Experience.

 

Maria is hosting an upcoming webinar titled, How to lead during a crisis – you can sign up for that free event today!

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.

 

DoyoLive Logo 2019

No BS Marketing with Vanessa Cabrera

On this episode of The DOYO Live Marketing Show we sat down with Vanessa Cabrera a very accomplished marketing professional that’s well recognized as a speaker, consultant and a real straight shooter. It is very refreshing to have a no-nonsense, no BS person come on the DLMS to talk marketing, keeping busy through COVID both mentally and physically.

There’s a lot of great insight on building the online subscription-based model, email marketing, speaking and more. We appreciate Vanessa coming on, you can connect with her on LinkedIn, connect with her today!

And if your audio’s more your thing, check out The DOYO Live Audio Experience, we are putting all of our best content, yes, I mean all of our best content. Including, this interview, previous webinars, speaker talks, and more on the podcast. Check out it, whether video or audio is your thing, tell us what you think.

 

If you want to be featured on the DLMS, we’ve had over 250 episodes, each month we reach 250,000 online fans via web, social media and email. Submit to be on the show today!

 

ABOUT DOYO LIVE

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

 

 

 

 

DOYO Live 2019

What the DOYO Live Community Has to Say About Our Event…

DOYO Live is a fun upbeat marketing conference that’s dedicated to professional development. Our goal is to deliver an amazing experience, that you learn strategy you can implement into your business that same day and make meaningful connections. See what past attendees, speakers and sponsors are saying about our event….

Icons 2019“The content presented was more valuable that I could have ever imagined, I left inspired and motivated to act on the strategy presented and the follow up with the relationships that I made at the event.” – Stephanie Hann, DOYO Live 2019 Attendee (Pictured left).

“A wonderful conference that was super affordable. Has sessions for all business levels! It’s s must for anyone who wants to get the best marketing advice in the industry.” – Audra

 

“DOYO Live was awesome! I took away lots of great knowledge to apply to my role as both a professional and a multitasking entrepreneur. I met some amazing people doing top notch work in our community. Thanks to the organizers for putting together such a high quality event!” – Bethany

 

“We attended DOYO Live 2016 and it was an amazing event. We gained so much insightful information from all of the speakers and continue to stay up to date on marketing trends with their blog and daily shows. We cannot wait to attend DOYO Live 2017!” – SenSource

 

“Great Job! It’s obvious that a ton of time and energy went into the event! Best of luck in the future” – 2019 DOYO Attendee

 

“It is a very dynamic, very energetic, very approachable conference. The smaller size makes it more “digestible.” Unlike many conferences I’ve been to where presenters and even vendors are highfalutin and more impressed with their own knowledge, everyone at DOYOLive was eager to connect and chat and share. Doing it in Youngstown, as opposed to Vegas or other vacation/destination location, made it so that people who were there *wanted* to be there for the conference, not as an excuse to get their employer to pay for a trip to that place, and that, I think, really helped keep it real for everyone and made the turnout and energy that much more impressive. DOYOLive, frankly, gave me even more hope for the future of my hometown. Thanks for putting it together.” – 2018 DOYO Live Attendee

 

“The conference was amazing. This year was my first time and certainly will not be my last. I got to learn a lot of new content…” – 2018 DOYO Live Attendee

 

“Overall, DOYO was great. I would definitely attend again in the future, and was provided with a lot of awesome takeaways to share with my coworkers.” – 2018 DOYO Live Attendee

 

“All speakers were well-prepared and very informative on each topic. I got a lot of great info that I could take back and apply to projects within my company.” – 2017 DOYO Live Attendee

 

“I love the panel discussion, and the mix of both national large marketing firms, and local small business leaders. The combined effort and knowledge of the entire presenting team was an incredible resource to attendees.” – 2017 DOYO Live Attendee

 

“Everything was awesome!” – 2017 DOYO Live Attendee

 

“Great job to the entire team! I’ve heard nothing but positive feedback myself and even leading up to it, people commented on how well promoted everything was. Kudos to all of you for the wonderful job you did on this event!” – 2017 Sponsor

 

DoyoLive Logo 2019

Developing a Content Marketing Strategy – It Doesn’t Have to Be All That Hard, Right?

Content marketing as a strategy is quite the buzzword in today’s marketing community and is just about as elusive as the mythical creature, Bigfoot. Some common questions: What is content marketing, how can it have an impact on my business, can I really convert customers?

There are experts out there that say it takes 12 to 24 months to really experience some positive results behind your content marketing efforts. Many of you think that it takes an email list of 100,000 people. That’s a nice thought, so is pushing content for 2-years without any result. However, what if I told you that content with a purpose can start generating leads immediately.

In this webinar, Dennis Schiraldi, Founder of DOYO Live will cover the basics of what you need to know in order to implement a content marketing strategy that grows your audience and converts customers.

Topics we will cover in this webinar:

  • What is content marketing?
  • Building a framework
  • The power of storytelling
  • Generating content ideas
  • Planning – Editorial
  • Content distribution
  • Conversion

This webinar is brought to you by iSynergy and ICONS of Youngstown DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.

 

ABOUT DOYO LIVE

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern-day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

Want to discuss your content marketing strategy, let’s schedule time today!