How to Get the Most Out of Your Public Relations Strategy

In 250+ episodes of The DOYO Live Marketing Show presented by iSynergy…

This one ranks in the TOP 3-ALL TIME.  That’s right that’s a bold statement but…

Whether it’s paid, free and earned media, we are talking public relations with Jillian Smith, PR strategist and marketing expert with Propllr, drops 11-tips on how to get the most out of your PR strategy. And I have to tell you they are all doable.

It’s just one great piece of advice after the next…Seriously it’s a must-watch if you are trying to figure out your PR strategy and how to get the most out of it…

All of what she has to say is even replicable across all of your content strategy, that’s why I love the advice. Plus find out which city has better pizza, Youngstown vs. Chicago and my goal, to get your content to last as long as the shelf life of a Twinkie.

 

The Ultimate Lead Generation Webinar

Sales is the lifeblood of just about every organization on the planet. However to get a new customer you have to start someplace, that’s with a lead.

 

This webinar is going to be a deep dive on lead generation for businesses and marketing professionals of all levels, on B2B and B2C marketing strategy that will improve your lead generation efforts. Dennis Schiraldi, who has generated tens of thousands of leads and over $100M in sales funnel contribution in his career will be the featured speaker.


View the on-demand version of this webinar today!!!

 

In this webinar we covered at length:

  • Conversion – Gain understanding of how to apply a proven formula on how many leads you will need in order to hit your sales goal.
  • Qualification – Build confidence in your sales team by passing over highly qualified leads using either B.A.N.T. or your marketing automation software like HubSpot, Marketo, etc. for lead scoring.
  • Tactics and Strategy – Coming up with programs can be challenging, we will show you the different tactics we use including webinars, form downloads, networking events, email and more.
  • Tracking – Understand where your leads come from, what programs, but also understanding there’s likely multiple touch points, so where to give attribution on lead conversion.
  • Nurturing – Leads might be non-responsive at the start or go dormant. However it’s important to continue to bring value to those leads until they convert. We will show you what you can do.
  • Technology and Social Selling – Still a buzz word in the selling community, how you can leverage social media, data analytics, email marketing, tracking tools that will help your sales efforts. Sequencing, the use of video…We will at a high-level take a look at the tech stack.
  • Wallet Expansion – Existing customers can represent 80% of your business, putting programs in place to up-sell and cross sell are vitally important, however it’s also important to note the lead generation strategy is different as well. We will show you lead generation programs for existing customers.
  • Follow Up – The marketing to sales handoff, weekly reviews with your sales team, discussing the quality of the lead, conversion are all very important, and touches both frequency and timing are all important factors.
  • Measuring – Looking at leads, conversion and ROI.

In this webinar we will highlight 2-case studies of customers we have worked with on lead generation in both B2B and B2C. And we will answer all the questions above and more.

This will be a free interactive deep dive session into lead generation.

 

Featured Presenter

Dennis Schiraldi will lead this deep dive discussion bringing 20-years of marketing and sales expertise to the table, with the majority of his experience in revenue-driving positions. Whether generating leads for clients, DOYO Live or the time he spent at GE Healthcare lead billion-dollar healthcare IT divisions lead generation efforts. He’s generated tens of thousands of leads and over $100M dollars to sales funnel contribution in his career.

This webinar is sponsored by iSynergy.

ABOUT DOYO Live

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

 

Upgrade Your Social Media Marketing Strategy Today



 

ABOUT DOYO LIVE

DOYO Live provides ongoing professional development through our online marketing platform, in-person networking events, workshops and annual marketing conference. DOYO Live also provides day-to-day marketing strategy, management to a wide range of clients, typically involving content media strategies via web, emails, social media, partnerships with more traditional media companies and sponsorships that create awareness and generate leads for our partners.

DOYO Live founder Dennis Schiraldi is an early adopter of social media marketing strategy, dating back to 2006 when he took a medical imaging practice and launched an online campaign, including the use of Facebook and Twitter. That seems normal now, but YouTube videos on MRI machines were anything but the norm over 15 years ago. Since he’s helped countless businesses both directly by working with brands on their social media marketing efforts or through workshops, online classes, free webinars and the annual marketing conference. Dennis is ready to help you. Complete the form above and let’s get started.

 

 

DoyoLive Logo 2019

Communication and Leadership In a Global Pandemic with Maria Stevens

In this episode of the DLMS we interviewed DOYO Live Alum, Maria Stevens of Stevens Coaching and Consulting. Maria breaks down communication and leadership during and post-global pandemic. This includes establishing your remote work culture, empathy and kindness. We also talk a little TikTok, best pizza in Youngstown and Tiger King vs. The Last Dance. Be sure to check out this episode, share it, comment, let us know what you think!

Do you want the audio version instead…Well now you can check out The DOYO Live Audio Experience.

 

Maria is hosting an upcoming webinar titled, How to lead during a crisis – you can sign up for that free event today!

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.

 

DoyoLive Logo 2019

No BS Marketing with Vanessa Cabrera

On this episode of The DOYO Live Marketing Show we sat down with Vanessa Cabrera a very accomplished marketing professional that’s well recognized as a speaker, consultant and a real straight shooter. It is very refreshing to have a no-nonsense, no BS person come on the DLMS to talk marketing, keeping busy through COVID both mentally and physically.

There’s a lot of great insight on building the online subscription-based model, email marketing, speaking and more. We appreciate Vanessa coming on, you can connect with her on LinkedIn, connect with her today!

And if your audio’s more your thing, check out The DOYO Live Audio Experience, we are putting all of our best content, yes, I mean all of our best content. Including, this interview, previous webinars, speaker talks, and more on the podcast. Check out it, whether video or audio is your thing, tell us what you think.

 

If you want to be featured on the DLMS, we’ve had over 250 episodes, each month we reach 250,000 online fans via web, social media and email. Submit to be on the show today!

 

ABOUT DOYO LIVE

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

 

 

 

 

DOYO Live 2019

What the DOYO Live Community Has to Say About Our Event…

DOYO Live is a fun upbeat marketing conference that’s dedicated to professional development. Our goal is to deliver an amazing experience, that you learn strategy you can implement into your business that same day and make meaningful connections. See what past attendees, speakers and sponsors are saying about our event….

Icons 2019“The content presented was more valuable that I could have ever imagined, I left inspired and motivated to act on the strategy presented and the follow up with the relationships that I made at the event.” – Stephanie Hann, DOYO Live 2019 Attendee (Pictured left).

“A wonderful conference that was super affordable. Has sessions for all business levels! It’s s must for anyone who wants to get the best marketing advice in the industry.” – Audra

 

“DOYO Live was awesome! I took away lots of great knowledge to apply to my role as both a professional and a multitasking entrepreneur. I met some amazing people doing top notch work in our community. Thanks to the organizers for putting together such a high quality event!” – Bethany

 

“We attended DOYO Live 2016 and it was an amazing event. We gained so much insightful information from all of the speakers and continue to stay up to date on marketing trends with their blog and daily shows. We cannot wait to attend DOYO Live 2017!” – SenSource

 

“Great Job! It’s obvious that a ton of time and energy went into the event! Best of luck in the future” – 2019 DOYO Attendee

 

“It is a very dynamic, very energetic, very approachable conference. The smaller size makes it more “digestible.” Unlike many conferences I’ve been to where presenters and even vendors are highfalutin and more impressed with their own knowledge, everyone at DOYOLive was eager to connect and chat and share. Doing it in Youngstown, as opposed to Vegas or other vacation/destination location, made it so that people who were there *wanted* to be there for the conference, not as an excuse to get their employer to pay for a trip to that place, and that, I think, really helped keep it real for everyone and made the turnout and energy that much more impressive. DOYOLive, frankly, gave me even more hope for the future of my hometown. Thanks for putting it together.” – 2018 DOYO Live Attendee

 

“The conference was amazing. This year was my first time and certainly will not be my last. I got to learn a lot of new content…” – 2018 DOYO Live Attendee

 

“Overall, DOYO was great. I would definitely attend again in the future, and was provided with a lot of awesome takeaways to share with my coworkers.” – 2018 DOYO Live Attendee

 

“All speakers were well-prepared and very informative on each topic. I got a lot of great info that I could take back and apply to projects within my company.” – 2017 DOYO Live Attendee

 

“I love the panel discussion, and the mix of both national large marketing firms, and local small business leaders. The combined effort and knowledge of the entire presenting team was an incredible resource to attendees.” – 2017 DOYO Live Attendee

 

“Everything was awesome!” – 2017 DOYO Live Attendee

 

“Great job to the entire team! I’ve heard nothing but positive feedback myself and even leading up to it, people commented on how well promoted everything was. Kudos to all of you for the wonderful job you did on this event!” – 2017 Sponsor

 

DoyoLive Logo 2019

Developing a Content Marketing Strategy – It Doesn’t Have to Be All That Hard, Right?

Content marketing as a strategy is quite the buzzword in today’s marketing community and is just about as elusive as the mythical creature, Bigfoot. Some common questions: What is content marketing, how can it have an impact on my business, can I really convert customers?

There are experts out there that say it takes 12 to 24 months to really experience some positive results behind your content marketing efforts. Many of you think that it takes an email list of 100,000 people. That’s a nice thought, so is pushing content for 2-years without any result. However, what if I told you that content with a purpose can start generating leads immediately.

In this webinar, Dennis Schiraldi, Founder of DOYO Live will cover the basics of what you need to know in order to implement a content marketing strategy that grows your audience and converts customers.

Topics we will cover in this webinar:

  • What is content marketing?
  • Building a framework
  • The power of storytelling
  • Generating content ideas
  • Planning – Editorial
  • Content distribution
  • Conversion

This webinar is brought to you by iSynergy and ICONS of Youngstown DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.

 

ABOUT DOYO LIVE

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern-day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

Want to discuss your content marketing strategy, let’s schedule time today!

 

 

Yo Fresh Foods is Feeding Youngstown

Yo Fresh Food is serving up some totally awesome prepped meals that are healthy and will make you happy. Meet foodpreneurs Don and Caroline Ritenour, owners of Yo Fresh Food. They are doing some amazing purpose-driven efforts to feed families during COVID 19. Be sure to check out episode 5 of The DOYO Live Audio Experience, leave us some feedback and share this with a friend.

Visit YO Fresh Food to see how you can get involved today! $150 will feed 3-families!!!

ABOUT DOYO LIVE

DOYO Live is dedicated to ongoing professional development through our online assets such as blog, email newsletter and monthly webinars, we host in-person networking events and workshops, and our annual marketing conference that features some of the brightest minds in business and marketing today.

These individuals are not just sayers, they are doers. Many of which speak at some of the largest, most prestigious conferences in the United States, such as Content Marketing World, the Marketo Marketing Summit, Inbound by HubSpot and many other events.

DOYO Live is a modern-day media company that partners with businesses through sponsorship, our print publication (ICONS of Youngstown), and consulting business. Each month we will deliver 250,000 online impressions via our web, email, webinars and social media.

Not to mention our monthly in-person networking events will attract 15 – 50 people per event. This is an entire new way to look at a marketing agency in Youngstown, Ohio. While we focus on digital marketing, we are able to incorporate a multi-platform and in person networking.

Whether it’s content marketing, social media, video, digital or direct…DOYO Live will partner with you to create awareness and generate leads for your business via our platform, unique media partnerships, marketing partners. We are one of the most comprehensive and progressive marketing companies in Youngstown, Ohio and the surrounding areas of Northeast Ohio and Western, PA.

DOYO Live 2020

Staying Productive While Working Remote

This was a really fun edition catching up with a familiar participant on The DOYO Live Marketing Show, Deanna Hinsz, and how she’s managed to help a number of businesses through COVID 19. We discussed staying and keeping productive while working from home, Deanna and Dennis both have 20-years of working remote experience, they share some ways you can crush it while working from home.

Be sure to visit DOYO Live today! 

Let us know what you think leave a review or Tweet us at @DOYOLive.

Our special guest Deanna Hinsz, visit her today!

 

ABOUT DOYO LIVE

DOYO Live is dedicated to ongoing professional development through our online assets such as blog, email newsletter and monthly webinars, we host in-person networking events and workshops, and our annual marketing conference that features some of the brightest minds in business and marketing today.

These individuals are not just sayers, they are doers. Many of which speak at some of the largest, most prestigious conferences in the United States, such as Content Marketing World, the Marketo Marketing Summit, Inbound by HubSpot and many other events.

DOYO Live is a modern-day media company that partners with businesses through sponsorship, our print publication (ICONS of Youngstown), and consulting business. Each month we will deliver 250,000 online impressions via our web, email, webinars and social media.

Not to mention our monthly in-person networking events will attract 15 – 50 people per event. This is an entire new way to look at a marketing agency in Youngstown, Ohio. While we focus on digital marketing, we are able to incorporate a multi-platform and in person networking.

Whether it’s content marketing, social media, video, digital or direct…DOYO Live will partner with you to create awareness and generate leads for your business via our platform, unique media partnerships, marketing partners. We are one of the most comprehensive and progressive marketing companies in Youngstown, Ohio and the surrounding areas of Northeast Ohio and Western, PA.

DOYO Live 2019

The DOYO Live Digital Day – Speaker Submission



 

ABOUT DOYO LIVE

DOYO Live is dedicated to ongoing professional development through our online assets such as blog, email newsletter and monthly webinars, we host in person networking events and workshops, and our annual marketing conference that features some of the brightest minds in business and marketing today.

These individuals are not just sayers, they are doers. Many of which speak at some of the largest, most prestigious conferences in the United States, such as Content Marketing World, the Marketo Marketing Summit, Inbound by HubSpot and many other events.

DOYO Live is a modern-day media company that partners with businesses through sponsorship, our print publication (ICONS of Youngstown), and consulting business. Each month we will deliver 250,000 online impressions via our web, email, webinars and social media.

Not to mention our monthly in-person networking events will attract 15 – 50 people per event. This is an entire new way to look at a marketing agency in Youngstown, Ohio. While we focus on digital marketing, we are able to incorporate a multi-platform and in person networking.

Whether it’s content marketing, social media, video, digital or direct…DOYO Live will partner with you to create awareness and generate leads for your business via our platform, unique media partnerships, marketing partners. We are one of the most comprehensive and progressive marketing companies in Youngstown, Ohio and the surrounding areas of Northeast Ohio and Western, PA.