Agency or In-House: Who should handle your marketing? – Meet Devyn Bellamy

Devyn Bellamy will be a featured presenter at DOYO Live 2020 Presented by iSynergy.

Date and Time of Presentation: November 19, 2020 @ 11 AM – 11:30 AM – Get Reminder Now!

Audience: ALL, B2B & B2C

It’s easy to hire a “marketing person” but are they going to meet your needs? Does it make sense to reach deep into your pockets to go with an agency?

How do you know which path to travel down?

Both? NEITHER?! (The answer will never be neither…)
In this talk from Inbound Marketer Devyn Bellamy, you’ll learn the different kinds of people who can handle your marketing, and when it is the right time to choose.

No company is created equally, and that goes double for agencies. After this session, you’ll know the right questions to ask, and which people to ask them of.

Key Takeaways

1. Learn how to choose the right Agency
2. Know what skills to look for in an employee
3. Determine which path is the one you should take

MEET DEVYN

Devyn Bellamy is Head of Strategy and Development for digitalJ2, a Diamond HubSpot Partner
Agency. He is a Silicon Valley Native who recently moved to Columbia, SC. Previously, Devyn
worked as the CMO of a tech start-up, VP of Marketing for a manufacturing company, Director
of Marketing for an automotive software company, and was once operations manager for a
radio station. He’s also a highly decorated Inbound Marketing Specialist.

Grab your seat at DOYO Live today!

 

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing professional development for marketing, business, sales, and design professionals through our online platform, in-person workshops and the annual conference. We also provide marketing strategy and day-t0-day management of marketing and sales, we are not a marketing agency and not a consultancy, we sit someplace in the middle and drive the best possible results for our clients. Dennis Schiraldi is the driving force behind DOYO Live, additionally, he will provide marketing consulting services, workshops and public speaking.

What Comes First In Social Media the Chicken or the Egg? – Meet Kati Hartwig

Date and Time of Presentation: April 2, 2021 @ NOON-EDT – Get Reminder!

Audience: All, B2B & B2C

We’ve all heard the question “which came first, the chicken or the egg?” The same can be asked about social media marketing. When we’re trying to figure out where to start we often find ourselves asking what comes first — the profile or the strategy? (Psst, spoiler: it’s your strategy!) In this session we’ll do a deep dive into what goes into creating and evaluating your content strategy, what should be checked off the list before creating a social media account for your business, and how you can meet your audience where they are in a digital space.

KEY TAKEAWAYS

  • Creating a content strategy, and content testing on social media.
  • Learning more about your audience, and how to use that to tailor your strategy.
  • Accessibility and how it plays a huge role in your social media marketing and communication.
  • Tips and tricks to continue to keep your audience engaged

MEET KATI

Residing and working in Youngstown, Ohio, Kati has five years of higher education digital marketing experience as the Coordinator of Social Media and Digital Marketing at Youngstown State University (fun fact: they currently hold the world record for “Largest Gathering of People Dressed as Penguins” – yes, it’s a thing). She manages the university’s official social media accounts, oversees a student ambassador program, coordinates content with departments and colleges, and serves on the crisis communication team. 

She was born and raised in Youngstown, and is a proud, two-time alum from YSU — it’s no wonder her favorite animal is the penguin. When she isn’t spending her days online, Kati loves to take copious amounts of photos of her dog, Sheba, visit with friends at one of the great wineries in Northeast Ohio, bake with her mom, and cheer on her favorite sports teams (Go Steelers!). You can find her random thoughts on Twitter, @KatiHartwig

Be sure to sign up for DOYO Live today!

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.

What it “memes” to navigate the Marketing field as a young professional in the world today – Meet Hillary Smith & Christina Denham

 

Watch on demand today!

Whether you’ve just graduated from college (hats off to you!), or you’ve recently decided to take the plunge into the field of Marketing (#goodchoice), we’ve been there, and we get it. All the feels! The good, the bad, and quite possibly the ugly. We are two young professionals and besties who would love to share some wisdom that we’ve gained thus far in our careers. We are farrrrr from retirement (what age is that again?) and have much to learn ourselves. But we’d love for you to join us as we “spill the tea” on all things post-graduation, job searching, and workplace experiences. PS: If you love a good meme, because who doesn’t, this is the presentation for you.  


The DOYO Live Audio Experience – Give it a listen today!

Key Topics/Takeaways:

  • Post-graduation: So, you’ve officially instagrammed that cap and gown pic…now what? We’ve got you. 
  • Job Searching: That resume, you had to do for that one class…. it’s time to actually use it and stand out. Here’s how.    
  • Workplace Experiences and Takeaways: Whether you love the job you’re currently at or you’re desperately seeking a change, there are always positive takeaways from every experience. Trust us. 

Meet Christina Denham

My name is Christina Denham, and I am a Digital Coordinator and CRM Administrator at Sodexo | Roth here in Youngstown, Ohio.  I have lived in Youngstown my entire life and take pride in the fact that my employer has been located here for 95+ years! Because I truly love the Youngstown area, I attended Youngstown State University for both my undergraduate degree as well as for my MBA. So what exactly does a Digital Coordinator do? Glad you asked! Essentially, I act as a support mechanism for our Business Development Team here at Sodexo | Roth. Needless to say, my day to day is never the same, which I love! At times, I am creating catchy email blasts, crafting fun posts for our social channels, and designing exciting facilities related brochures. At other times, I am traveling to tradeshows, constructing visual presentations for sales pitches, and photographing thrilling events here at Sodexo | Roth. There’s nothing quite like filming a helicopter deliver a massive HVAC unit to a rooftop! Within Sodexo, our parent company, I am actively involved with the women’s support group called SoTogether FM (Facilities Management). I serve as the Co-Lead for the Engagement and Communications Workstream for this group. My team and I help digitally spread the word about exciting things women in facilities in Sodexo are accomplishing. 

Meet Hillary Smith 

My name is Hillary Smith and I serve as the lead Social Media Strategist at Clemson University. I’m a Youngstown native who graduated from Youngstown State University with an undergraduate degree in marketing. I recently graduated in May with my master’s in marketing from Clemson University. Here at Clemson, my focus is all about our paid social media strategies, digital analytic opportunities, accessibility within social media platforms, as well as the day-to-day content shared out across our platforms. In my free time, I volunteer with the American Red Cross of South Carolina as a digital engagement volunteer as well as the Pickens County of South Carolina Habitat for Humanity, aiding them with their social media strategy. I’m looking forward to year two speaking at DOYO!

 

Sign up for DOYO Live today!

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries. We’d love for you to join us on November 18-19, 2020 for a 2-day free marketing event, be sure to grab your seat today!

Did you get your tickets for Content Marketing World 2020?

The DOYO Live Marketing Show Presented by iSynergy recently featured Cathy McPhillips, VP of Marketing with the Content Marketing Institute and Content Marketing World in Cleveland, Ohio.

We had a really great conversation about taking one of the largest marketing conferences in the world from an in-person to a virtual conference this year in 2020. Cathy leads a team at the Content Marketing Institute that still lives the mantra of providing valuable content to their always growing audience and also marketing Content Marketing World.

Both are two of the most highly respected content marketing resources on the planet. Watch this video on why and how they approach it, there’s a lot useful information that you can implement into your marketing efforts.

Be sure to get your ticket to the Content Marketing World today, use the promo code: mcphillips100 to save $100 on your ticket to CMWorld!!!

DOYO Live is dedicated to providing ongoing education for marketing, sales, business, and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops, and our annual marketing conference in Youngstown, Ohio.

Let’s Get Political – Trump vs. Biden Marketing Discussion

By Dennis Schiraldi

In 2016 I predicted that Donald Trump would be the next President of the United States of America based upon key performance indicators on the internet and some other key campaign strategies, that frankly makes this less about politics and more about a marketing contest.

Love him or hate him, from a pure marketing perspective he spent half as much as Hillary, masterfully played the media and Twitter, which led the way to his win. 2020 is turning out to be no different. Taking politics out of the conversation and making it more about a marketing discussion is difficult to do when you are talking about running for the most powerful position in the free world.

If there’s one thing for sure the combined spend by President Trump and former Vice President Biden is staggering, both combined will likely exceed $1-Billion dollars, that’s with a “B” people, before it’s all said and done. That’s a combination of money raised directly and then from outside groups.

So to understand the world we live in 80 – 90% of all your buying decisions start with online search, then turn to reviews and last but not least you then ask my opinion. Need proof, whether you are buying a TV, car or a cheeseburger, your last conversation with a friend probably went like this. I Googled (insert whatever), I read the reviews, what do you think???

A couple of other KEY FACTORS. Which I still cannot wrap my mind around. President Obama was the first president to really embrace social media as a way to connect with the voters, effectively winning his first 4-years by leveraging the power of Facebook to connect with voters. The Republican Party at that time in the 1st and 2nd election refused to adopt these online strategies and the results obviously showed that digital, internet, social is all here to stay and going to play a big role in the marketing of a candidate.

It’s also fascinating that how much the Democratic Party gained with social media and digital during the Obama Administration that Hillary all but abandoned an online presence and Joe Biden is currently trying to play catch-up in a big way. I’ve taken some time to break down in an objective look at data trending behind the 2020 United States of America Presidential Election. It’s something again that I did in 2016. Looking at Google, web traffic, social media and even some traditional media.

I find the polls to NOT be reliable, there are so many variables with the sample sizes, who is being contacted, who is conducting the polls and for which reasons, I can go on…

We now have the power of being able to tap into data. That’s effectively what I’ve done here…I also have another belief when it comes to the presidency. Because of the Electoral College (and that’s an entirely different debate) the last several elections have come down to a 49-51 split. That’s just the reality. I fundamentally believe the right and left have already made up their minds, and have done so a long time ago. As an independent, I tend to wait on my decision based upon a number of factors that impact my house. However, there are many people out there that are in the middle or don’t have their mind made up yet.

That’s why there are a billion dollars being spent on the election, to win the middle. And those my friends is where the election is won and lost. And that’s not a political contest, that’s a marketing conversation. Some want to vote for a winner, others vote for whichever name they hear the most often. That’s why when you walk into a polling booth and you vote for a school board member you oftentimes remember the last yard sign. It has everything to do with a cheap form of advertising and not about what the candidate is running on.

GOOGLE TRENDS

 

Google also owns 80% of web traffic, Facebook is like 1 out of every 5 views of the web, so it’s a really big deal and it’s backed with data. In 2016 Donald Trump dominated Google Search. How do I know?

Well it’s all very simple, see Google is more than just a search engine that tells you where to get a cheeseburger. There are a ton of resources for the consumer and businesses. This is a situation where it’s both. You can go to Google Trends.

Once you are there you can type subjects in to see what’s trending and the really cool thing is you can compare the amount of search traffic on Google over a time period in specific regions to another. So in this instance it’s easy to type in Trump and Biden. It’s very apparent right now what’s going on, and it’s very similar to 2016. Now not all search is good search.

Like for instance both Trump and Biden get searched for policy, presidential stuff, Trump because he’s the president and then there’s the negative stuff that gets thrown into the mix. So when you hear the news saying that one candidate is up or down in the polls, well you might not be getting the full story. See the thing about Google and these other mechanisms is this, GOOGLE IS ABOUT THE DATA!!!

Google is not about the interpretation of the data, nor is it subjective. As of right now Trump on Google Trends is significantly outperforming Biden in web-related searches on Google.

We encourage you to go to Google Trends, do your own research!!!

WHO’S REALLY WINNING IN THE REGIONS?

Another interesting find would be to look at the subregions…

 

 

So either the data gives us a false positive because it’s highly anticipated based upon historical perspective and the current landscape that California and New York will be won by Joe Biden. However If you look at the search traffic for each state it’s significantly slanted to Donald Trump. Which you then think is the rest of the data skewed as a model or is the possibility that Trump will carry those states.

In this instance, I believe it’s a little of both. Other KPI’s (key performance indicators) give way to the current president. The search traffic in these states could likely be an indicator of the NOT so good web traffic.

There are certain states for instance like Colorado, where Donald Trump has all but abandoned his efforts because he has little to no shot to win and conversely, Joe Biden as well in some of the southern states, so before you get your shorts all in a bunch, tactically that’s nothing new.

WEBSITE PERFORMANCE

Not only that, I have a fancy tool, most of us in digital marketing do, to analyze how much web traffic a website is getting. Which I recently ran this and have been observing over the past month or two.

 

Now the interesting thing is that both Trump and Biden have other sites, maintained by special interest groups, however, if you just look at the official websites for both Trump and Biden you would find that Donald Trump is getting 3.5-million visits per month vs. Joe Biden’s 250,000 visits per month. That’s SIGNIFICANT…Like super significant, like not even close or off by 10%.

 

SOCIAL MEDIA – TWITTER

 

 

Where do we stop and end with Twitter. I know, you want to take Twitter away from Donald, however, his execution, audience, following, and the number of times he’s able to by-pass the news and go right to the people is the best use case for social media and why we don’t need traditional news media to tell our story. Biden’s got a lot of work to do in catching up and frankly, there’s not enough time. His Twitter account is very immature, he’s gained a significant following but nowhere near the universe of Trump.

FACEBOOK

 

 

Same to be said on Facebook, so the current president is running 489,000 variations of ads vs. Biden’s 28,000 variations of ads however 64% of Trump’s ads have been served to less than 1,000 people vs. Biden’s around 30%, which means Donald Trump’s crew really leverages a hyper-focused effort.

Social Media Today – Trump FB Article.

Again I will once again reference President Barack Obama who really dominated in his presidential runs because he understood or at least his political advisors understood the power of Facebook. You can also take out the controversy with Cambridge Analytic. Simply because within Facebook’s platform you can run ads at lookalike audiences something that is native to the Facebook platform, along with many other features that target individuals on financial status, geographic location, interest, and behaviors.

Now take that a magnify that times $33M or $21M with 500,000 variations of ads, it’s hard to put into perspective.

TV Advertising

The one area that former VP Joe Biden seems to be outperforming current President Donald Trump would be TV. However in 2016 remember Hillary outspent Trump, however tactically Biden’s more focused on the battleground states and “Blue Wall States.” And another sign for Biden could be that in August he raised a significant amount of money. A late rally, not sure only time will tell.

 

 

GET OUT AND VOTE

My parting shot…Is the main thing is you need to get out and vote. Figure out a way to get to the polls, early, late, mail-in, whatever it takes. I respect whichever way you are going to vote locally and nationally. The two biggest problems in America right now is that we don’t have enough healthy discourse when it comes to a difference of views, watch the Social Dilemma if you want to really start to hone in on why. The second even more important that the first is that our country to being ruled by the few because the majority doesn’t get out and vote and the establishment loves this…Career politicians don’t have to be held accountable when only 20% of the population is voting, that’s why it’s so important to VOTE.

 

Leave me a comment, be respectful, I’m open to discussion and answering questions, NOT NAME CALLING!!!

 

 

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing professional development for marketing, business, sales and design professionals through our online platform, in-person workshops and annual conference. We also provide marketing strategy and day-t0-day management of marketing and sales, we are not a marketing agency and not a consultancy, we sit someplace in the middle and drive the best possible results for our clients.

 

It’s Time to Get LinkedIn

By Dennis Schiraldi

The ONE social media platform that most working adults have mastered is Facebook, and then likely they’ve branched out to Instagram, maybe noodling around the idea of Snapchat or TikTok. The reality is they should have mastered LinkedIn.

If you are a student, working professional, business owner, hell anyone in the working world, you should absolutely 100 have a LinkedIn account. If anything, it’s the world’s biggest business database.

In this episode of the DOYO Live Marketing Show Presented by iSynergy, I give it to your straight of how I’ve been using LinkedIn as a tool to grow my business and client’s businesses, since 2005!!!

ABOUT DOYO LIVE

DOYO Live is dedicated to ongoing professional development through online educational webinars, blogs, vlog, in-person workshops and our annual conference. We have speakers, sponsors and attendees that make up the DOYO Live community. In addition, we provide marketing consultation, primarily on lead generation through content marketing strategies and are leaders in innovative marketing tactics and strategies.

How to Get the Most Out of Your Public Relations Strategy

In 250+ episodes of The DOYO Live Marketing Show presented by iSynergy…

This one ranks in the TOP 3-ALL TIME.  That’s right that’s a bold statement but…

Whether it’s paid, free and earned media, we are talking public relations with Jillian Smith, PR strategist and marketing expert with Propllr, drops 11-tips on how to get the most out of your PR strategy. And I have to tell you they are all doable.

It’s just one great piece of advice after the next…Seriously it’s a must-watch if you are trying to figure out your PR strategy and how to get the most out of it…

All of what she has to say is even replicable across all of your content strategy, that’s why I love the advice. Plus find out which city has better pizza, Youngstown vs. Chicago and my goal, to get your content to last as long as the shelf life of a Twinkie.

 

The Ultimate Lead Generation Webinar

Sales is the lifeblood of just about every organization on the planet. However to get a new customer you have to start someplace, that’s with a lead.

 

This webinar is going to be a deep dive on lead generation for businesses and marketing professionals of all levels, on B2B and B2C marketing strategy that will improve your lead generation efforts. Dennis Schiraldi, who has generated tens of thousands of leads and over $100M in sales funnel contribution in his career will be the featured speaker.


View the on-demand version of this webinar today!!!

 

In this webinar we covered at length:

  • Conversion – Gain understanding of how to apply a proven formula on how many leads you will need in order to hit your sales goal.
  • Qualification – Build confidence in your sales team by passing over highly qualified leads using either B.A.N.T. or your marketing automation software like HubSpot, Marketo, etc. for lead scoring.
  • Tactics and Strategy – Coming up with programs can be challenging, we will show you the different tactics we use including webinars, form downloads, networking events, email and more.
  • Tracking – Understand where your leads come from, what programs, but also understanding there’s likely multiple touch points, so where to give attribution on lead conversion.
  • Nurturing – Leads might be non-responsive at the start or go dormant. However it’s important to continue to bring value to those leads until they convert. We will show you what you can do.
  • Technology and Social Selling – Still a buzz word in the selling community, how you can leverage social media, data analytics, email marketing, tracking tools that will help your sales efforts. Sequencing, the use of video…We will at a high-level take a look at the tech stack.
  • Wallet Expansion – Existing customers can represent 80% of your business, putting programs in place to up-sell and cross sell are vitally important, however it’s also important to note the lead generation strategy is different as well. We will show you lead generation programs for existing customers.
  • Follow Up – The marketing to sales handoff, weekly reviews with your sales team, discussing the quality of the lead, conversion are all very important, and touches both frequency and timing are all important factors.
  • Measuring – Looking at leads, conversion and ROI.

In this webinar we will highlight 2-case studies of customers we have worked with on lead generation in both B2B and B2C. And we will answer all the questions above and more.

This will be a free interactive deep dive session into lead generation.

 

Featured Presenter

Dennis Schiraldi will lead this deep dive discussion bringing 20-years of marketing and sales expertise to the table, with the majority of his experience in revenue-driving positions. Whether generating leads for clients, DOYO Live or the time he spent at GE Healthcare lead billion-dollar healthcare IT divisions lead generation efforts. He’s generated tens of thousands of leads and over $100M dollars to sales funnel contribution in his career.

This webinar is sponsored by iSynergy.

ABOUT DOYO Live

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

 

Upgrade Your Social Media Marketing Strategy Today



 

ABOUT DOYO LIVE

DOYO Live provides ongoing professional development through our online marketing platform, in-person networking events, workshops and annual marketing conference. DOYO Live also provides day-to-day marketing strategy, management to a wide range of clients, typically involving content media strategies via web, emails, social media, partnerships with more traditional media companies and sponsorships that create awareness and generate leads for our partners.

DOYO Live founder Dennis Schiraldi is an early adopter of social media marketing strategy, dating back to 2006 when he took a medical imaging practice and launched an online campaign, including the use of Facebook and Twitter. That seems normal now, but YouTube videos on MRI machines were anything but the norm over 15 years ago. Since he’s helped countless businesses both directly by working with brands on their social media marketing efforts or through workshops, online classes, free webinars and the annual marketing conference. Dennis is ready to help you. Complete the form above and let’s get started.

 

 

DoyoLive Logo 2019

Communication and Leadership In a Global Pandemic with Maria Stevens

In this episode of the DLMS we interviewed DOYO Live Alum, Maria Stevens of Stevens Coaching and Consulting. Maria breaks down communication and leadership during and post-global pandemic. This includes establishing your remote work culture, empathy and kindness. We also talk a little TikTok, best pizza in Youngstown and Tiger King vs. The Last Dance. Be sure to check out this episode, share it, comment, let us know what you think!

Do you want the audio version instead…Well now you can check out The DOYO Live Audio Experience.

 

Maria is hosting an upcoming webinar titled, How to lead during a crisis – you can sign up for that free event today!

ABOUT DOYO LIVE

DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.