Blurred Lines: Ditching B2B/B2C and Why a People-to-People Strategy Matters

What’s your current marketing strategy? Is it Business to Consumer (B2C), Business to Business (B2B) or neither? A third strategy exists that often goes overlooked: People-to-People. technology and mobile are changing the way we do business. It’s easy to become distracted from the ever-changing digital ecosystem. It’s important to stick to the core principal of Audiences over Algorithms. Delighting customers with experiences that allow them to engage, learn and ultimately adds value to their lives is a marketing technique that spans across definition lines of B2B and B2C, and this open session is designed to show you how.

Key Takeaways

  • Valuing Audience over Algorithms 
  • The importance of a person-centric marketing strategy. 
  • How to craft a marketing plan that speaks to the humanity of your audience.
  • Tools, tips, and tricks to deploy in your Person-to-Person Marketing efforts.

To view all of our session leaders, be sure to check out DOYO Live’s Speakers page.

Meet Jonathan Pogact, Director of Marketing, Fathom


Jonathan is an award-winning Senior Director of Marketing, responsible for Fathom‘s Go-to-Market strategy. Jonathan has 16 years of marketing experience with roots in direct and integrated marketing. His diversity of knowledge has led to numerous contributions to the industry, including being an expert witness on trial, being named as one of DM News “Top 30 Under 30 Marketers” and holding advisory board positions with DeVry University and the DMA. In 2017, he will be serving on the jury for the DMN Awards in NYC, which celebrates the most innovative campaigns, technology, and personalities in marketing today. Twitter: @jpogact Linkedin: /in/jonathanpogact


Meet Louis Lee, B2B Social Media Marketing Manager, Key Bank


Louis Lee Louis Lee is the B2B Social Media Marketing Manager for KeyBank located in Cleveland, Ohio. Louis helps in social media strategy and execution efforts for the Enterprise Payments, Real Estate Capital, and Capital Markets line of businesses within the corporate bank. Twitter: @_louis_lee Linkedin: in/louisleeyoohio/



DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!

This blog was prepared for syndication on the DOYO Live website by Amanda Lynch, Owner of Busy Blogs Plus, LLC.