Build Your Brand to Build Your Business

The importance of branding as the foundation for any organization’s success. From the building blocks of putting together a branding strategy to tweaks and changes you can make to an existing strategy or plan, this session will demonstrate the value of having cohesive and consistent messaging.


The key to success for any organization is understanding and implementing a simple, effective branding strategy.

Key Takeaways

    • Branding is critical to success
    • Consistency & cohesiveness for all departments will make for simpler internal and external communication
    • A branding strategy can be simple and straightforward
    • Anyone can set the tone for their organization

Meet Gabby Schiraldi

Gabby Schiraldi has served as Madison Square Boys & Girls Club’s Director of Communication & Special Events since December 2018 and joined Madison in March 2017 as the head of PR & Marketing. Her primary responsibilities include overseeing all communications and special events activations at Madison and securing nearly $3M through special events fundraising to support Madison’s critical after-school and summer programming for more than 5,000 NYC youth. Madison Square Boys & Girls Club is a founding member of Boys & Girls Clubs of America, the largest Boys & Girls Club chapter in New York, and has been serving New York’s most under-resourced communities since 1884. Prior to her work at Madison, she served in public relations roles at Giorgio Armani, A|X Armani Exchange, and Oscar de la Renta. She also has extensive experience in political communications and worked on a presidential campaign as well as in a congressional office. Gabby graduated with a Bachelor of Arts in Communications from The Ohio State University. She was born and raised in Youngstown and credits her parents for teaching her the value of hard work, determination, and confidence.




4th Annual DOYO Live Digital Marketing + Interactive Design Conference Presented by iSynergy

DOYO Live will feature speakers presenting on the how to’s of marketing, plus this is a totally awesome networking event. Anyone doing business in the regional market in Northeast Ohio and Western, PA will benefit from making long-lasting connections.

This is a fun, upbeat event, that is locally owned and supports the local community, featuring:

  • Dynamic Speakers – Keynotes & Breakout Sessions 
  • Deep Dive Workshops – Optional half-day deep dive workshops day 1.
  • Unlimited Networking Opportunities
  • Music, Video & Fun
  • FREE Swag
  • Parties – Kickoff pre-party and After-Party

Featured Speakers

  • Joe Pulizzi – 2019 Keynote – Founded the Content Marketing Institute, CMWorld, author of several books on content marketing and is one of the foremost experts in the world, according to Forbes Magazine in marketing today.
  • Devyn Bellamy – Inbound marketing expert, previously presented at DOYO Live and Inbound by HubSpot. True thought leader and expert in inbound marketing strategy.
  • Gabby Schiraldi – Director of development and communications for the Madison Square  Boys and Girls Club in New York City. 
  • Sable Kyle-Beshara – Digital channel manager at the Cafaro is Expert in developing performance-based marketing solutions for paid, owned and earned media strategies. 
  • Ross Morrone – Director of Marketing at Youngstown State University. He has over 10 years of experience with a focus on digital marketing, advertising, branding, social media, content building and analytics. 
  • Jim Komara – 20 year veteran in digital marketing, inbound marketing expert, director of digital marketing at PALO Creative.
  • Deanna Fussilo – Entrepreneur dedicated to strategically growing, empowering and partnering with small business owners and inspiring women business owners. 
  • Tony Zayas – An award-winning digital marketer and strategist. As Director of Sales & Manager, Tony coaches Proforma franchise owners and sales associates on prospecting, client acquisition and other growth strategies, in addition to leading Proforma’s digital marketing initiatives.
  • Maria Stevens – Founder and owner of Stevens Coaching & Consulting; a company dedicated to helping leaders achieve their personal and business growth goals through leadership and communication training classes, business development strategy and specialized consulting engagements.
  • RJ Thompson – Branding and creative marketing efforts behind the City of You marketing campaign, which has recently been recognized by the Governor of the Buckeye State…How cool is that?
  • Hillary Smith – A YSU grad working in social media for Clemson University, that’s a huge deal. Clemson University is known for having one of the top social media strategies in the country.
  • Jeff Leo Herrmann – Our man Jeff has been one of the most well-received speakers at DOYO Live in our first three years, which is why we are bringing him back Additionally, Jeff presents at CMWorld in Cleveland, which attracts 4,000 people and is a video marketing expert.
  • Josh Curcio – Content marketing expert helps mid-sized B2B companies with complex sales cycles establish and steady a consistent stream of new quoting opportunities through their website using content centered Inbound Marketing.
  • Rachael Kay Albers – Is a designer and business comedian. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.
  • Brit Kolo – Creator of the Marketing Personality Type Framework at and the Host of the Marketing Personalities Podcast. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way.   
  • Blake Wynn –   
  • Nate Dinet –   

Deep Dive Workshops – All Inclusive Ticket Includes Day 1 & Day 2

  • Fundamentals of Social Media – 101 – Learn the basics of Facebook, Instagram, and LinkedIn.
  • Advanced Social Media Strategies – Social advertising strategies, growing your engagement, and content.
  • Content Marketing – Developing a content marketing strategy with a purpose for inbound marketing.
  • B2B Content Marketing Strategies

Who should attend DOYO Live?

This marketing event should be attended by anyone looking to grow their business. 

  • Marketing – Anyone with marketing in their title.
  • Business Owners
  • Professional Services – Attorneys, Accountants, Real Estate Professionals, etc.
  • Sales
  • Design

DOYO Live will feature speakers presenting on the how to’s of marketing, plus this is a totally awesome networking event. Anyone doing business in the regional market in Northeast Ohio and Western, PA will benefit from making long-lasting connections.
This is a fun, upbeat event, that is locally owned and supports the local community.

DOYO Live is a marketing conference that features an immersive content experience for industry thought leaders, experts, and practitioners to share practical insights and tactical advice in the fields of digital marketing, social media, branding and interactive content.

You can grab a ticket to DOYO Live including totally awesome, informative talks in our keynotes and breakout sessions, plus a second day with deep dive workshops.