Building a Digital Medicine Brand: How to Grow Your Audience Five-Fold Without Spending a Dollar

By: Mike Sevilla, M.D. & Sean Dent, MSN


Video is becoming the most popular format of online social communication. Do you think Facebook Live happened by accident? Ever heard of Instagram stories? Even YouTube now has live video.

Key takeaways from this session:

  • How to tell your medical story without worrying about HIPAA and patient privacy laws.
  • The tale of the disappearing story (Snapchat, Instagram & Facebook).
  • How Facebook replaced Twitter as the platform for building your digital medical brand.
  • The social landscape is a moving target.
  • How your social media presence can help build your business, as a physician, a nurse, and an entrepreneur
  • 2017 is the year of the video. Every successful business owner recognizes the power of social media and the importance of content marketing.

Whether you are a budding solo entrepreneur or the CEO of a fortune 500 company, video needs to be a part of your marketing plan. The current social landscape is evolving and video is the next stage in the evolution of internet communication and brand culture.
You will be able to connect with your customers in a way that has never been possible. Are you utilizing this powerful way of sharing your brand’s narrative?


The impact of Live Video streaming on the medical industry (Periscope, Facebook Live, Instagram Stories, YouTube Live).

1. Is your business on social, or being social?
2. Why video matters
3. The ROI of video
4. 2 types of video and why you need both
5. 5 simple steps to create video
6. 10 video success tips to stay ahead of the curve

To learn more about the other speaker sessions, please visit the DOYO Live Speaker page.

Meet Sean P. Dent, Nurse Entrepreneur, MSN, ACNP-BC, CCRN

Sean is a Nurse, Social Media Specialist, expert Freelance Blogger, Vlogger, Podcaster, Online Community Manager and Speaker.

He started his nursing career as a diploma-trained Registered Nurse. After five years of practice, he pursued and attained my Masters in Nursing. He currently practices as a Board Certified Acute Care Nurse Practitioner (ACNP-BC) in a Shock Trauma teaching hospital.

The profession of nursing was his portal into Web 2.0, the online social media market and the world of blogging.

After a decade of blogging, Sean has become a social media maven. He now helps other entrepreneurs establish and grow their social footprint through a variety of services including webinars, eBooks and one-on-one coaching teaching others the essentials of being on social.

He offers content strategy tips, how-to hacks on creating, managing and promoting your online presence and learning how to use video to grow your business.

Sean recently celebrated successfully posting a vlog every day for a full calendar year while working my full-time job. He’s now teaching others his video workflow secrets.

He has been a freelance blogger for over ten years, written countless online articles focusing on Nursing, Health & Healthcare, and Social Media management.

He is a self-made mediapreneur and community builder helping others increase their social signal and learn all about video. When he’s not saving lives or dropping social media knowledge bombs online, he’s drinking coffee and eating bacon. You can find him and all of his social media profiles on his website:


Meet Dr. Mike Sevilla

Who is Dr. Mike Sevilla? I’m a local guy who was born and raised in the Youngstown, Ohio area. I went to Cardinal Mooney High School, Youngstown State University, and the Northeast Ohio Medical University for my schooling. My Family Medicine residency was at Summa Barberton Hospital in Barberton, Ohio and I’ve been at the Family Practice Center of Salem and Salem Regional Medical Center since 2001.

Why go to a Family Physician? Family Physicians are personal doctors for people of all ages and health conditions. They are a reliable first contact for health concerns and directly address most health care needs. Through enduring partnerships, Family Physicians help patients prevent, understand, and manage illness, navigate the health system and set health goals. Family Physicians and their staff adapt their care to the unique needs of their patients and communities. They use data to monitor and manage their patient population, and use the best science available to prioritize services most likely to benefit health. They are ideal leaders of health care systems and partners for public health. (source Health Is Primary). Check out the podcast above to see why I chose Family Medicine.

As far as my social media story, my interest in social media began in 2005, when I was a physician social media pioneer in the creation of social media content back then. I started blogging as an anonymous writer in 2006 with “The Doctor Anonymous” blog. Back when I started, I wanted to bring the reader into the exam room with me to share how it is to take care of patients in the broken US health care system. Although I don’t recommend it now, the culture back then was sharing stories about patients. I had no idea that people were interested in reading these stories.

In 2011, I made the decision to “rebrand” myself and change from The Doctor Anonymous blog to the Family Medicine Rocks website. My goal at that time was to have a voice for Family Medicine topics for the general public and a potential place for Family Medicine and Primary Care physicians to share a dialogue. From the podium at the 2011 American Academy of Family Physicians Congress of Delegates meeting, then AAFP President Dr. Glen Stream declared that I was the “King of Family Medicine Social Media.” Check out the video below.

In the summer of 2013, I decided to take a break from social media for a variety of reasons (I recommend review of  blog posts entitled, “Blogging Anniversary,” “Reflections From Seven Years Online,” “The Race For Relevancy,” “Thanks For The Memories.”) After four weeks away from the internet, the site was rebranded “” In 2015, two great events occurred. First, I participated in the second ever TedXYoungstown event when I talked about Social Media and Medicine (see youtube video at the top of this page). Secondly. I was honored to be named a member of the External Advisory Board for the Mayo Clinic Center for Social Media and its Social Media Health Network.

To keep up with the latest posts to this blog, I invite you to subscribe to the blog by clicking here. I also invite you to check out my social media presence on other platforms like Linked-In, Twitter, Facebook, and BlogTalkRadio podcasts. I also invite you to check out my YouTube channel which has many of my television interviews and examples of my national speaking engagements through the years – from Alaska to California to Maine to Florida. You can also check out the many articles I’ve been featured in over on the media page. Thanks again for stopping by my website.



DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!

This blog was prepared for syndication on the DOYO Live website by Amanda Lynch, Owner of Busy Blogs Plus, LLC.