One area of the dealership’s online presence Christopher takes most seriously is their reputation. Under Christopher’s watch, Sweeney has received more than 1,000 positive online reviews across various platforms. He understands that your business’ online reputation is like the front of a building, and if you neglect it you’re just letting people spray paint the front of the building. Christopher also understands that sometimes, a bad situation online can quickly spiral. In his breakout session, Christopher will cover best practices to building your online reputation and how to manage these situations according to generally accepted public relations practices to ensure you’re protecting yourself.
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