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Developing a Content Marketing Strategy – It Doesn’t Have to Be All That Hard, Right?

Content marketing as a strategy is quite the buzzword in today’s marketing community and is just about as elusive as the mythical creature, Bigfoot. Some common questions: What is content marketing, how can it have an impact on my business, can I really convert customers?

There are experts out there that say it takes 12 to 24 months to really experience some positive results behind your content marketing efforts. Many of you think that it takes an email list of 100,000 people. That’s a nice thought, so is pushing content for 2-years without any result. However, what if I told you that content with a purpose can start generating leads immediately.

In this webinar, Dennis Schiraldi, Founder of DOYO Live will cover the basics of what you need to know in order to implement a content marketing strategy that grows your audience and converts customers.

Topics we will cover in this webinar:

  • What is content marketing?
  • Building a framework
  • The power of storytelling
  • Generating content ideas
  • Planning – Editorial
  • Content distribution
  • Conversion

This webinar is brought to you by iSynergy and ICONS of Youngstown DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.



The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern-day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.


Want to discuss your content marketing strategy, let’s schedule time today!