FUEL INJECTED BRAND MESSAGING – Build the value of your brand with data-fueled creative tactics!

Jeff Hedrich, The Prodigal Company

In this breakout session, Jeff Hedrich the lead brand strategist and founder of The Prodigal Company will give you a 45-minute deep dive on branding by using data, technology, and branding are the three essential drivers of modern marketing. The oldest and most enduring of these, branding, is overdue for more innovative methods.

While data and new technologies are driving a revolution in customer segmentation and one-to-one marketing tactics, the task of building a highly-valued, unified brand that stands out in the marketplace mostly remains an old school, opinion-driven practice.

See how that’s changing.

Learn how to discover the right data points that reveal a brand’s most valuable attributes. Gain insights from an expert into how to translate that data into high-engagement content and creative executions (digital, print and broadcast) that have helped build brand category market leaders.

Jeff Hedrich, Lead Brand Strategist at The Prodigal Company, and co-creator of the data-driven Brand MRI process.

Level: Beginner to Intermediate | Audience: B2B/B2C |  Room: Tyler Museum of History

Meet The Prodigal Company

Inspired to find a better way to brand its clients, and heeding W. Edwards Deming’s warning that, “If you can’t describe what you are doing as a process, you don’t know what you’re doing”, The Prodigal Company is building its reputation and credibility on a process unlike anything in the marketplace — the innovative and data-driven Brand MRi™. The Brand MRi™ has been successfully engaged by more than 50 of Ohio’s leading companies.

Founded in 1994 by Lead Brand Strategist, Jeff Hedrich, Prodigal’s clients include Sodexo/Roth, a division of the Fortune Global 500 Company; Southwoods Health, Ohio’s highest ranked private hospital and growing healthcare system; Sheely’s Furniture & Appliance, named America’s top independent furniture retailer; Farmers National Bank, the fastest growing community bank in Ohio; and Cohen & Company, a leading regional CPA and financial services firm.

Located in the Youngstown suburb of Boardman, Ohio, the team at Prodigal blends blue-collar work ethic with a creative edge and passion for perfection to answer clients’ branding, marketing and digital challenges.


DOYO Live is the only regional day-long marketing conference in Northeast Ohio and Western, PA and is becoming one of the premier marketing conferences in Ohio.

Our event features dynamic keynote speakers, deep dive workshops, how-tos on marketing through our breakout sessions, endless networking opportunities, vendor hub and a totally awesome after-party. This marketing conference will feature subject matter experts presenting on digital and traditional marketing strategy.

DOYO Live is an ideal event for all those in marketing, business, sales and design professionals. There will be content to meet all levels including the individual just getting started, intermediates and for the advanced expert.

We strive to ensure that all those that attend will have an amazing experience, learn something you can implement into your business immediately and create a new relationship. This is our third year, in each of our first two years 500+ have participated and we’ve managed to sell out our ticket allotment each year.

Be sure to sign up today, come get inspired to learn, share and grow at DOYO Live on August 2, 2018 in Youngstown, Ohio!