Getting Serious About Social Tactics and Why it Pays to Pay


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Featured Speaker Hillary Smith

Hillary is a master social media strategist. Attending her talk will help you and your team better understand content strategy for each platform, how to reach your target audience, and how to amplify your message using paid strategies. Throughout the discussion, she’ll share the best practices for paid strategy, such as using tools like Facebook Ads Manager to better leverage your content for your audience, and how to set your team up for success along the way. Grab your ticket today!

Key Takeaways

  • Learn how to use paid strategies to amplify your message.
  • Organize your content for distribution on the best platform.
  • Better understand how to create audiences for different pieces of content.
  • Tips on how to set-up your team for success.

Meet Hillary

As a 2014 graduate of Youngstown State University with a B.S. in Marketing, Hillary has worked in various social media roles for over eight years. She has worked in industries such as: higher education, retail, hospitality management, and retail development. She has extensive experience in paid strategy, content planning and execution, community management, and digital tactics. Hillary currently serves as the Social Media Strategist within the University Relations division at Clemson University, where she oversees the main university social media accounts. In addition to working full-time at Clemson, she is also working towards her M.S. in Marketing and serves as the Director of Communications and Social Media for the Graduate Student Senate. In her free time, she volunteers with the American Red Cross- SC as a social media community volunteer, and hosts courses to help senior citizens understand how to use social media safely.


We recently featured Hillary on the DOYO Live Marketing Show, see what she has to say about social media strategy!

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DOYO Live will feature some of the top minds in marketing and business today that are going to be on hand to drop knowledge bombs on how you can improve your marketing. It’s not just about the how to’s from amazing people, it’s also the opportunity to network with over 400+ of your peers in marketing and business today.

Grab your ticket for DOYO Live before they are all gone – RSVP Today!