Has Your Marketing Gone to the Dogs?

In this session, you will learn how to leverage social media to build brand identity, find your audience and grow your business without the use of traditional advertising.

Key Takeaways

  • Use of social media to create brand awareness.
  • Grow your business without the use of traditional advertising.
  • Finding your targeted audience.
  • How Fredo the Dog starting trending on Twitter and generated business for One Hot Cookie.


Meet Bergen Giordani, Owner of One Hot Cookie

Bergen Giordani has 20 years of marketing and special event planning experience. She also has a sweet tooth. In 2013 she combined the two and along with her daughter, Morgen, opened One Hot Cookie. In three short years what started as a whim in a small space in Downtown Youngstown has grown to 3 locations with plans for corporate expansion in the next few years. 








DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!