How to Grow Your Own(ed) Media Platform to Grow Your Business

jeff leo herrmann

Need to build a business case for investing in digital content? Inventory and cash are not the only assets in your business that pay returns over time. Your digital content – and the audience consuming it — just might be the most valuable asset you have. Want to learn how to lower your advertising costs and boost sales productivity, then please join us.
Key Takeaways:
  • How to convert your marketing effort from a cost center to a revenue generator.
  • Key strategies to develop your own(ed) media platform.
  • How to pull traffic off of Facebook to your own website, including Facebook Advertising.

Jeff Leo Herrmann is the Founder and CEO of Madison, Michigan & Market. Jeff is truly a champion of sales and marketing alignment. His passion lies in leveraging the power of content, technology, and data to help companies and individuals realize extraordinary growth. Jeff is an accomplished speaker, coming back to DOYO Live for the second time and also Content Marketing World in Cleveland, Ohio.


DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3. Use the promo code: DOYO2017 to save 20% off tickets!

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!