How to make a marketing plan by Ross Morrone, guest contributor to the DOYO Live Daily!

Be sure to check out Ross each week on the DOYO Live Daily, follow us on Facebook to see it live!

About Ross Morrone

Ross Morrone is the Director of Marketing at Youngstown State University. He has over 10 years of experience with a focus on digital marketing, advertising, branding, social media, web design and analytics. He is an online instructor for Brandeis University in Boston where he teaches Social, Web and Marketing Analytics, Strategic Analytics and Visualization for Big Data. Follow Ross on Twitter @rossmorrone. Be sure to visit This is Marketing!

 

 

What is DOYO Live?

DOYO Live is a digital marketing and interactive design conference being held in Youngstown, Ohio on August 3, 2017.

Mission:

DOYO Live is dedicated to the ongoing professional development marketing, design, business and sales professionals on marketing strategy.

Goals & Objectives:

Our goal is to grow this into a world class event that will be an educational resource and create raving fans of DOYO Live. We will accomplish this through our online properties, in-person workshops, public talks, and our annual conference.

DOYO Live will help stimulate the economy of Youngstown, be a job creator and donate money to charitable organizations in the area, such as The Rich Center for Autism.

About DOYO Live Founder, Dennis Schiraldi:

Dennis is the founder and chair of DOYO Live. As an experienced, well-traveled marketing executive with expertise in digital marketing strategy.

Having grown up in Youngstown, Ohio, leaving 21+ years ago to live and work as a marketing professional in cities like Cleveland, New York City and Columbus, Ohio.

Dennis, his wife JoAnna and three children moved back to Youngstown, Ohio three years ago to make an impact on the community and help with the revitalization of this great city.

Which spawned the idea of DOYO Live – A digital marketing + interactive design conference dedicated to educating professionals in marketing, business, sales, and design professionals on new world marketing skills. Traveling the country attending conferences, trade shows and speaking at such events like the Mayo Clinic Social Media Healthcare, Dennis thought why not Youngstown.

Mr. Schiraldi has worked with small-to-mid-sized businesses and recognizable Fortune 500 companies, such as GE Healthcare and Konica Minolta Medical Imaging on digital marketing and lead generation strategy.

Locally he’s worked with NYO Property Group, JuggerBot 3D and R. Kashmiry & Associates, Inc.

He’s has conducted a number of workshops on social media marketing, digital marketing strategy, executing webinars, social selling, etc. at such well-known places like the Youngstown Business Incubator and given energized talks at the Mayo Clinic Social Media Healthcare Summit, local American Marketing Association chapters, and TEDx Youngstown.

He’s an avid runner which he claims helps him to come up with the next great idea, mountain biker, very average golfer, a snowboarder and loves to cook. A self-proclaimed BBQ junkie, he will talk your ear off about pulled pork.