How to Make Online Reviews Work for Your Business

Chris AndersonOne area of the dealership’s online presence Christopher takes most seriously is their reputation. Under Christopher’s watch, Sweeney has received more than 1,000 positive online reviews across various platforms. He understands that your business’ online reputation is like the front of a building, and if you neglect it you’re just letting people spray paint the front of the building. Christopher also understands that sometimes, a bad situation online can quickly spiral. In his breakout session, Christopher will cover best practices to building your online reputation and how to manage these situations according to generally accepted public relations practices to ensure you’re protecting yourself.


Key Takeaways:

  • How to build your online reputation.
  • Managing potentially inflammatory situations with best practices for public relations.
  • Keep your brand equity intact to survive negative reviews.
  • Briefly, touch on technology that’s leverage to manage so many reviews.
  • Impact on SEO and website traffic.


Meet Christopher Anderson, Sweeney Chevrolet Buick GMC

He currently serves as the Social Media Director at Sweeney Chevrolet Buick GMC, one of Ohio’s largest General Motors dealerships. He has served in this position since 2012 and has grown the dealership’s online presence year over year consistently and works to constantly keep the dealership at the forefront of digital marketing in the auto industry.

Christopher is a graduate of Youngstown State University where he received a Summa Cum Laude BSBA in Marketing Management. He is currently in the final year of graduate school (also at YSU), where is pursuing a Master of Business Administration. He is active in the community, volunteering with many valley organizations, especially those that contribute to the revitalization of Youngstown. Christopher lives in Boardman, Ohio with his wife Sarah and two rescue dogs, Wilbur and Claire.


DOYO Live is a digital marketing and interactive design conference taking place at YSU in the Williamson College of Business on August 3, 2017. It’ll be an action-packed day with 1-dynamic keynote, Debra Jasper, CEO of Mindset Digital, 15+ breakout sessions, endless networking opportunities and a totally awesome after-party.

Be sure to sign up with the promo code: DOYO2017 to save 20% on tickets!

Looking forward to seeing you at DOYO Live!