How to Ruin Your Next Webinar
By: Dennis Schiraldi
So many things I love about webinars for businesses. Most of all they work! Not only do they generate highly qualified sales leads they also generate a great deal of content. Instead of telling you all the great tips and tricks how to execute the perfect webinar we figured we give you a bunch of ways to screw up your next webinar and ensure that it’s a complete and utter dumpster fire, of course we do not condone these ideas!
Wing It – Instead of identifying your goals, topic, promotion plan, logistics, etc. for a webinar. Just go with the fact that you do presentations all the time, you speak in front of people and your a master of the mic.
Goals – To elaborate a little more…Make you sure you don’t shoot for a specific number of registrants, attendees, qualified leads, conversions and wins. This way you’ll have no idea to measure success.
Promotional Plan – Email, I scoff at the use of the most effective tool there is for getting people to sign up. Who cares if you send out 1 or 2, maybe 3 well thought out email promotions that track open and clickthrough rate performance and removing anyone that actually signs up. Social, hmmm, don’t think there’s much to this social media thing, especially the 1.5B on Facebook, the millions of Tweets with industry trending topics and hashtags to gain eyes on and of course no B2B in their right mind is going to be on LinkedIn. Come to think of it throw away the blog, newsletter and any other coordinated fashion between sales, marketing and editorial calendars and planning. Again see #1 and wing it!
Logistics – Go-To-Meeting, Cisco WebEx, Join Me and many others are all created equal. You don’t need to get familiar with any of these tools because they are sophisticated tech platforms that ALWAYS work.
Phone – Be sure to dial in from a noisy location, Starbucks will usually do the trick and make sure you are not using a very reliable clear connection like a landline.
Presentation – Back to the you speak in front of people all the time and speaking into your computer screen when you cannot see the hundreds of people that are on your event is exactly the same. Be sure to seize the day and wear your PJ’s for the presentation…It’ll be the only time in life you can pull that one off!
Script – Make sure you read your webinar word-for-word while you are shuffling around papers quietly pretending to know that we don’t know that you are reading it. Why? Because being your natural human self sucks, people like robots, that read in monotone and have no inflection. It literally is so effective it helps put my kids to sleep every night!
Engagement – Whatever you do don’t worry about picking a compelling topic, great speaker or trying to engage with your audience over polling questions or the chat feature. You and your awesome products are going to be so compelling that people are going to stop whatever it is in their busy lives to give you an hour of their life, that they will never get back, to listen to you pontificate about how great your widget can help them.
Content – Whatever you do…do not repurpose any of your awesome content in blogs, SlideShare, YouTube, etc.
Lead Follow Up – Don’t follow up with anyone that could potentially be a lead, wait for them to call you with praise of how great your were for entertaining them for an hour!
ABOUT DOYO LIVE
DOYO Live is a digital marketing and interactive design conference being held in Youngstown, Ohio on October 17 – 19, 2019.
DOYO Live is a digital marketing and interactive design conference in Youngstown, Ohio. Our event has featured some of the top marketing talent and business owners on the planet. It’s a great opportunity to learn, share and network!
This is the ONLY regional day-long marketing conference in Northeast Ohio and Western, PA!!!
DOYO Live will feature dynamic keynote speakers, breakout sessions on a wide variety of topics in marketing today, including digital marketing strategy, content marketing, social media, lead generation, social selling, branding, creative design and much more. This is a great event designed for B2B and B2C or better yet Business 2 People type of companies!
A wide variety of industries and various levels from Facebook 101 to more sophisticated topics on digital marketing strategy. Whether you are a business owner looking to get started in digital marketing or a seasoned veteran, you will find value at DOYO Live.
In our first 3-years we’ve had 4-dynamic keynote speakers, including:
Joe Pulizzi, Founder of Content Marketing World and the Content Marketing Institute. Joe’s recognized around the world as one of the most influential people in marketing today.
We’ve also featured, Debra Jasper, Ph.D. and CEO of Mindset Digital who delivers keynote presentations all over the world and has headed up some of the most recognizable digital marketing events in the country. She, like many of our speakers, has a tie back to the Youngstown area.
In 2018, Allen Gannett, CEO of TrackMaven and author the Creative Curve delighted the DOYO Live audience.
Nate Riggs and Brian Blasko have also provided highly energetic, upbeat keynotes at DOYO Live on marketing strategy and professional development.
DOYO Live has featured breakout session leaders that have presented at some of the largest, most prestigious marketing events in the country. Including Marketo Nation, PubCon, Inbound, CMWorld, just to name a few. We’ve put some very talented marketing and business professionals on the stage to help to provide expertise at a fraction of the cost of attending a national show.
DOYO Live is perfect for the marketing professional and business owner within a 65-mile radius of Youngstown, Ohio. Including areas like Youngstown, Boardman, Canfield, Poland, Austintown, Canton, Akron, Cleveland, Erie, and Pittsburgh.
DOYO Live is dedicated to the ongoing professional development of marketing, business, sales and design professionals through our online assets, in-person workshops and annual conference is being held on October 17 – 18, 2019.
Attendees, sponsors, and speakers will walk away with strategies that you will be able to implement into your business and your teams. Our goal is to help inspire your marketing efforts, help create meaningful relationships and provide you with an amazing experience. Speakers have been added and we are updating their topics regularly! We’d love to see you at DOYO Live in 2019!