How to Use Big Data to Drive Your Digital Marketing Strategy

Ever hear the term big data? What is it? How can you leverage big data to impact your digital marketing decisions?

Are you working on your next television commercial or designing a new billboard? That’s great maybe when your customers take the time to look up from their cellphones they will actually see it. Traditional marketing is only for the experts that have big budgets and small mindsets.

Yea, I said it. Your customer base is spending all their free time sharing how-to cooking videos on Facebook, snapping their friends on SnapChat or crafting #hashtags and filters on Instagram posts. Where is your money better spent? This presentation will discuss the trends taking place right now, and the opportunities that big data is providing to help you build your first REAL digital strategy.


Ross Morrone is the Director of Marketing at Youngstown State University. He has over 10 years of experience with a focus on digital marketing, advertising, branding, social media, content building and analytics. He is an online instructor for Brandeis University in Boston where he teaches Social, Web and Marketing Analytics and Strategic Analytics and Visualization for Big Data.

Follow and connect with Ross on Twitter @rossmorrone, Snapchat @thisismarketing, read his blog on or listen to his weekly podcast, This is Marketing on iTunes.


DOYO Live is a digital marketing and UX design conference being held in Youngstown, Ohio on August 2 & 3, 2017. Our event will feature a world class keynote speaker soon to be named, 15+ breakout sessions, thought leadership panel, deep dive workshops, networking, partner hub to interact with sponsors, exploratory short form content marketing video exhibition and a now legendary after party.

Both the deep dive workshops and short form video are new this year. DOYO Live’s mission is to provide ongoing professional development for marketing, sales, business and design professionals through our web properties, in-person workshops, and the annual conference. Last year over 200+ attendees came to DOYO Live and likely will double in size this year. Be sure to grab your DOYO Live 2017 – Super Early Bird Ticket and save $125 on full-ticket price!