How to Create a Buzz Digitally for Your Next Event – Meet Lexi Roach

As a new nonprofit based in the Chicagoland area, Empowering Girls for Life relied heavily on a strong digital campaign strategy to get attendees and sponsors in the door. In this webinar, Lexi Roach will discuss the different digital strategies that her team used to get over 1,000 attendees each year to the EGFL conference.

Be sure to visit – Empowering Girls for Life Today!


Is a podcast more your thing? Give ours a listen!!!

Key Takeaways

  • Establishing a cost-effective digital marketing strategy for nonprofits
  • Building a social media presence from the ground up
  • Leveraging social media advertising to gain traction in the nonprofit space

Meet Lexi Roach

Lexi has been an advocate for women’s leadership and empowerment since her early days of college when she ran the Student-Athlete Advisory Committee and held a seat on the Horizon League Council as the first student-athlete on the committee. During her final year in college, a family friend asked her to help launch Empowering Girls for Life, a 501(c)3 nonprofit organization founded on the idea that young girls should be exposed to as many different women leaders as possible to show them what they are capable of accomplishing.



We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.

Dennis Schiraldi is the executive producer of DOYO Live, you can learn more about him and his business by visiting today!