Marketing and Customer Analytics – Using Data to Grow Your Business



Featured Speaker Ross Morrone

Every single touchpoint you have online with your customers creates a trail of data that can be used to grow your business. In this session, Ross will show you how to capture, analyze and convert your digital data into functional business strategies that will grow your business. From Google Analytics to eCommerce management systems, you will follow the customers journey to better understand how to turn data into sales. Grab your ticket today!

Key Takeaways

  • How to capture, analyze, and convert digital data
  • How to turn data into sales
  • How to effectively use Google Analytics and eCommerce Management Systems

About Ross

Ross Morrone is the Director of Marketing at Youngstown State University. He has over 13 years of experience with a focus on digital marketing, advertising, branding, social media, web design and analytics. He is an online instructor for Youngstown State in the MBA program, as well as Brandeis University in Boston where he teaches two courses: Marketing and Customer Analytics and Strategic Analytics and Visualization for Big Data. Follow Ross on Twitter @rossmorrone.


DOYO Live will feature some of the top minds in marketing and business today that are going to be on hand to drop knowledge bombs on how you can improve your marketing. It’s not just about the how to’s from amazing people, it’s also the opportunity to network with over 400+ of your peers in marketing and business today.

Grab your ticket for DOYO Live before they are all gone – RSVP Today!