Stop Looking at Keyword Rankings (as much)

In the new world of search engine optimization, keyword rankings are probably the last thing you should consider as a success metric. Your customers’ searches are more and more varied with mobile, voice search, local, etc. And your content can show up for thousands of different variations because of Google’s ability to assume searchers’ intent.

Key Takeaways

  • Why you shouldn’t be too concerned with keyword rankings
  • What metrics to look at instead
  • The future of SEO

To view all of our session leaders, be sure to check out DOYO Live’s Speakers page.

Meet Melissa Matthews, Marketing Manager, Aztek

Melissa is a Cleveland-based digital marketer, who works with business owners and marketers to develop integrated marketing strategies that drive online visibility and tangible business results. She believes that organically building your audience and letting data drive decisions is one of the best ways to create a digital marketing strategy that gets results.

She started her career working for Atlantic Records in New York City developing customer relationships through email marketing and social media. Melissa then spent the last 4 years working at Fathom, starting with internal marketing and moving client-side with a focus on SEO. She currently works for Aztek, a full-service digital agency specializing in web design, development, and digital marketing. She is Google Analytics, Marketo, BrightEdge and Google AdWords certified and holds a BA in advertising and marketing from Kent State University.


DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on Day-1, August 2 and Day-2, our all-day conference on August 3.

Attendees can attend workshops only, conference only or get an all-inclusive pass to both events! Don’t miss out!

This blog was prepared for syndication on the DOYO Live website by Amanda Lynch, Owner of Busy Blogs Plus, LLC.