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What it “memes” to navigate the Marketing field as a young professional in the world today – Meet Hillary Smith & Christina Denham

Christina Denham & Hillary Smith will be a featured presenters at DOYO Live 2020 Presented by iSynergy.

Date and Time of Presentation: December 4, 2020 @ NOON-EDT – Get Reminder Now!

Audience: ALL, B2B & B2C

 

Whether you’ve just graduated from college (hats off to you!), or you’ve recently decided to take the plunge into the field of Marketing (#goodchoice), we’ve been there, and we get it. All the feels! The good, the bad, and quite possibly the ugly. We are two young professionals and besties who would love to share some wisdom that we’ve gained thus far in our careers. We are farrrrr from retirement (what age is that again?) and have much to learn ourselves. But we’d love for you to join us as we “spill the tea” on all things post-graduation, job searching, and workplace experiences. PS: If you love a good meme, because who doesn’t, this is the presentation for you.  

Key Topics/Takeaways:

  • Post-graduation: So, you’ve officially instagrammed that cap and gown pic…now what? We’ve got you. 
  • Job Searching: That resume, you had to do for that one class…. it’s time to actually use it and stand out. Here’s how.    
  • Workplace Experiences and Takeaways: Whether you love the job you’re currently at or you’re desperately seeking a change, there are always positive takeaways from every experience. Trust us. 

Meet Christina Denham

My name is Christina Denham, and I am a Digital Coordinator and CRM Administrator at Sodexo | Roth here in Youngstown, Ohio.  I have lived in Youngstown my entire life and take pride in the fact that my employer has been located here for 95+ years! Because I truly love the Youngstown area, I attended Youngstown State University for both my undergraduate degree as well as for my MBA. So what exactly does a Digital Coordinator do? Glad you asked! Essentially, I act as a support mechanism for our Business Development Team here at Sodexo | Roth. Needless to say, my day to day is never the same, which I love! At times, I am creating catchy email blasts, crafting fun posts for our social channels, and designing exciting facilities related brochures. At other times, I am traveling to tradeshows, constructing visual presentations for sales pitches, and photographing thrilling events here at Sodexo | Roth. There’s nothing quite like filming a helicopter deliver a massive HVAC unit to a rooftop! Within Sodexo, our parent company, I am actively involved with the women’s support group called SoTogether FM (Facilities Management). I serve as the Co-Lead for the Engagement and Communications Workstream for this group. My team and I help digitally spread the word about exciting things women in facilities in Sodexo are accomplishing. 

Meet Hillary Smith 

My name is Hillary Smith and I serve as the lead Social Media Strategist at Clemson University. I’m a Youngstown native who graduated from Youngstown State University with an undergraduate degree in marketing. I recently graduated in May with my master’s in marketing from Clemson University. Here at Clemson, my focus is all about our paid social media strategies, digital analytic opportunities, accessibility within social media platforms, as well as the day-to-day content shared out across our platforms. In my free time, I volunteer with the American Red Cross of South Carolina as a digital engagement volunteer as well as the Pickens County of South Carolina Habitat for Humanity, aiding them with their social media strategy. I’m looking forward to year two speaking at DOYO!

 

Sign up for DOYO Live today!

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries. We’d love for you to join us on November 18-19, 2020 for a 2-day free marketing event, be sure to grab your seat today!

What Comes First In Social Media the Chicken or the Egg? – Meet Kati Hartwig

Date and Time of Presentation: April 2, 2021 @ NOON-EDT – Get Reminder!

Audience: All, B2B & B2C

We’ve all heard the question “which came first, the chicken or the egg?” The same can be asked about social media marketing. When we’re trying to figure out where to start we often find ourselves asking what comes first — the profile or the strategy? (Psst, spoiler: it’s your strategy!) In this session we’ll do a deep dive into what goes into creating and evaluating your content strategy, what should be checked off the list before creating a social media account for your business, and how you can meet your audience where they are in a digital space.

KEY TAKEAWAYS

  • Creating a content strategy, and content testing on social media.
  • Learning more about your audience, and how to use that to tailor your strategy.
  • Accessibility and how it plays a huge role in your social media marketing and communication.
  • Tips and tricks to continue to keep your audience engaged

MEET KATI

Residing and working in Youngstown, Ohio, Kati has five years of higher education digital marketing experience as the Coordinator of Social Media and Digital Marketing at Youngstown State University (fun fact: they currently hold the world record for “Largest Gathering of People Dressed as Penguins” – yes, it’s a thing). She manages the university’s official social media accounts, oversees a student ambassador program, coordinates content with departments and colleges, and serves on the crisis communication team. 

She was born and raised in Youngstown, and is a proud, two-time alum from YSU — it’s no wonder her favorite animal is the penguin. When she isn’t spending her days online, Kati loves to take copious amounts of photos of her dog, Sheba, visit with friends at one of the great wineries in Northeast Ohio, bake with her mom, and cheer on her favorite sports teams (Go Steelers!). You can find her random thoughts on Twitter, @KatiHartwig

Be sure to sign up for DOYO Live today!

ABOUT DOYO LIVE

 

The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.

DoyoLive Logo 2019

Developing a Content Marketing Strategy – It Doesn’t Have to Be All That Hard, Right?

Content marketing as a strategy is quite the buzzword in today’s marketing community and is just about as elusive as the mythical creature, Bigfoot. Some common questions: What is content marketing, how can it have an impact on my business, can I really convert customers?

There are experts out there that say it takes 12 to 24 months to really experience some positive results behind your content marketing efforts. Many of you think that it takes an email list of 100,000 people. That’s a nice thought, so is pushing content for 2-years without any result. However, what if I told you that content with a purpose can start generating leads immediately.

In this webinar, Dennis Schiraldi, Founder of DOYO Live will cover the basics of what you need to know in order to implement a content marketing strategy that grows your audience and converts customers.

Topics we will cover in this webinar:

  • What is content marketing?
  • Building a framework
  • The power of storytelling
  • Generating content ideas
  • Planning – Editorial
  • Content distribution
  • Conversion

This webinar is brought to you by iSynergy and ICONS of Youngstown DOYO Live is dedicated to providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.

 

ABOUT DOYO LIVE

The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern-day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.

 

Want to discuss your content marketing strategy, let’s schedule time today!