Diversifying Your Lead Generation Strategy: Why It’s Important to Have Multiple Lead Generation Sources

Diversifying Your Lead Generation Strategy: Why It’s Important to Have Multiple Lead Generation Sources



Lead generation is the foundation of generating sales revenue for many businesses. You simply cannot rely on one source to generate leads for your business. In this webinar, we will share why it’s essential to have multiple sources to generate leads, including:

  • Website – Leveraging your website, search engine marketing, landing pages, and more to be a key lead generation source.
  • Email Marketing – Grow your list, use your list, and mine the data in your email to bubble up warm opportunities for your sales team.
  • Advertising – Traditional and digital advertising.
  • Social Media – What role does social media play in lead generation?
  • Events – Webinars, trade shows, and more…

This webinar is presented by DOYO Live, Lift Marketing Hello.Website and SERVPRO. DOYO Live founder Dennis Schiraldi will be the featured presenter. He will share how he’s implemented business lead generation strategies.



DOYO Live provides ongoing professional development through our online marketing platform, in-person networking events, workshops and annual marketing conference. DOYO Live also provides day-to-day marketing strategy, management to a wide range of clients, typically involving content media strategies via web, emails, social media, partnerships with more traditional media companies and sponsorships that create awareness and generate leads for our partners.

What’s your lead generation strategy for 2021?


What’s your lead generation strategy going to be for 2021?
1. Product Marketing
2. Geography
3. New Verticals
4. Tactics
5. Customer
Base Dennis Schiraldi is the Executive Producer of DOYO Live and heads up a boutique marketing agency/consultancy where he helps businesses with modern-day marketing and sales strategy. This is part of the DOYO Live Virtual Sessions a 16-week free marketing and sales Bootcamp.


The DOYO Live Audio Version
DOYO Live is dedicated to providing ongoing education for marketing, sales, business, and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.


The Ultimate Lead Generation Webinar

Sales is the lifeblood of just about every organization on the planet. However to get a new customer you have to start someplace, that’s with a lead.


This webinar is going to be a deep dive on lead generation for businesses and marketing professionals of all levels, on B2B and B2C marketing strategy that will improve your lead generation efforts. Dennis Schiraldi, who has generated tens of thousands of leads and over $100M in sales funnel contribution in his career will be the featured speaker.

View the on-demand version of this webinar today!!!


In this webinar we covered at length:

  • Conversion – Gain understanding of how to apply a proven formula on how many leads you will need in order to hit your sales goal.
  • Qualification – Build confidence in your sales team by passing over highly qualified leads using either B.A.N.T. or your marketing automation software like HubSpot, Marketo, etc. for lead scoring.
  • Tactics and Strategy – Coming up with programs can be challenging, we will show you the different tactics we use including webinars, form downloads, networking events, email and more.
  • Tracking – Understand where your leads come from, what programs, but also understanding there’s likely multiple touch points, so where to give attribution on lead conversion.
  • Nurturing – Leads might be non-responsive at the start or go dormant. However it’s important to continue to bring value to those leads until they convert. We will show you what you can do.
  • Technology and Social Selling – Still a buzz word in the selling community, how you can leverage social media, data analytics, email marketing, tracking tools that will help your sales efforts. Sequencing, the use of video…We will at a high-level take a look at the tech stack.
  • Wallet Expansion – Existing customers can represent 80% of your business, putting programs in place to up-sell and cross sell are vitally important, however it’s also important to note the lead generation strategy is different as well. We will show you lead generation programs for existing customers.
  • Follow Up – The marketing to sales handoff, weekly reviews with your sales team, discussing the quality of the lead, conversion are all very important, and touches both frequency and timing are all important factors.
  • Measuring – Looking at leads, conversion and ROI.

In this webinar we will highlight 2-case studies of customers we have worked with on lead generation in both B2B and B2C. And we will answer all the questions above and more.

This will be a free interactive deep dive session into lead generation.


Featured Presenter

Dennis Schiraldi will lead this deep dive discussion bringing 20-years of marketing and sales expertise to the table, with the majority of his experience in revenue-driving positions. Whether generating leads for clients, DOYO Live or the time he spent at GE Healthcare lead billion-dollar healthcare IT divisions lead generation efforts. He’s generated tens of thousands of leads and over $100M dollars to sales funnel contribution in his career.

This webinar is sponsored by iSynergy.


The DOYO Live community is made up of marketing, business, sales and design professionals that have a passion for ongoing professional development, the need for continuous growth, knowledge seekers and all-around good people that want to connect. We bring you the very best content through our online platforms such as webinars, blog, vlog, podcasts and emails. When we are able, there are in-person networking events on a monthly basis, workshops and our annual marketing conference that’s been attended by over 1,000 people. We are disruptors in the market place that brought the concepts of inbound and content marketing to Youngstown, Ohio at scale. DOYO Live is more than just a conference is a modern day media company that offers niche’ marketing opportunities through content, sponsorship, placement into the flagship print publication The ICONS of Youngstown and also contracted marketing consulting and day-t0-day management.