In 250+ episodes of The DOYO Live Marketing Show presented by iSynergy…
This one ranks in the TOP 3-ALL TIME. That’s right that’s a bold statement but…
Whether it’s paid, free and earned media, we are talking public relations with Jillian Smith, PR strategist and marketing expert with Propllr, drops 11-tips on how to get the most out of your PR strategy. And I have to tell you they are all doable.
It’s just one great piece of advice after the next…Seriously it’s a must-watch if you are trying to figure out your PR strategy and how to get the most out of it…
All of what she has to say is even replicable across all of your content strategy, that’s why I love the advice. Plus find out which city has better pizza, Youngstown vs. Chicago and my goal, to get your content to last as long as the shelf life of a Twinkie.
https://doyolive.com/wp-content/uploads/2020/07/Screen-Shot-2020-07-03-at-10.07.11-AM.png324561Dennis Schiraldihttps://doyolive.com/wp-content/uploads/2020/09/DOYO-LIVE-PNG-LOGO.pngDennis Schiraldi2020-07-03 10:07:412020-07-03 10:07:41How to Get the Most Out of Your Public Relations Strategy
Marketers tend to wear many hats. When they’re asked to take on the public relations hat, it can feel especially intimidating. But anyone can do PR, it just takes some thinking about how to do it right. In this presentation, Jillian will present strategies any company can use to do DIY PR on a budget and then leveraging those PR wins to meet marketing goals.
Building a meaningful media list
Crafting the perfect pitch
Generating buzz for a new product
Leveraging PR wins to meet business goals
Jillian is a senior media relations specialist for Propllr, a PR and content marketing agency based in Chicago focused on Midwestern tech startups.
In her role, Jillian builds credibility and awareness for her clients by fostering relationships with reporters and executing on storytelling strategies. Jillian’s clients have been featured in publications such as Forbes, TechCrunch, and Fortune.
Prior to Propllr, Jillian worked in communications roles in Youngstown, Ohio, Shanghai, China, and Moscow, Russia. (Don’t worry, she wasn’t involved in any sort of collusion.)
ABOUT DOYO LIVE
We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.
DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.
We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.
This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.
Dennis Schiraldi is the executive producer of DOYO Live, you can learn more about him and his business by visiting dennisschiraldi.com today!
https://doyolive.com/wp-content/uploads/2020/10/20180718_PaulsonJillian_6107-1-scaled-e1616092459985.jpg560400Dennis Schiraldihttps://doyolive.com/wp-content/uploads/2020/09/DOYO-LIVE-PNG-LOGO.pngDennis Schiraldi2020-03-18 08:26:522021-03-18 14:31:51Senior Media Relations Specialist at Propllr PR & Content Marketing - Meet Jillian Smith
DOYO Live is dedicated to the ongoing professional development marketing design, business, and sales professionals on marketing strategy.
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