What Comes First In Social Media the Chicken or the Egg? – Meet Kati Hartwig

Date and Time of Presentation: April 2, 2021 @ NOON-EDT – Get Reminder!

Audience: All, B2B & B2C

We’ve all heard the question “which came first, the chicken or the egg?” The same can be asked about social media marketing. When we’re trying to figure out where to start we often find ourselves asking what comes first — the profile or the strategy? (Psst, spoiler: it’s your strategy!) In this session we’ll do a deep dive into what goes into creating and evaluating your content strategy, what should be checked off the list before creating a social media account for your business, and how you can meet your audience where they are in a digital space.


  • Creating a content strategy, and content testing on social media.
  • Learning more about your audience, and how to use that to tailor your strategy.
  • Accessibility and how it plays a huge role in your social media marketing and communication.
  • Tips and tricks to continue to keep your audience engaged


Residing and working in Youngstown, Ohio, Kati has five years of higher education digital marketing experience as the Coordinator of Social Media and Digital Marketing at Youngstown State University (fun fact: they currently hold the world record for “Largest Gathering of People Dressed as Penguins” – yes, it’s a thing). She manages the university’s official social media accounts, oversees a student ambassador program, coordinates content with departments and colleges, and serves on the crisis communication team. 

She was born and raised in Youngstown, and is a proud, two-time alum from YSU — it’s no wonder her favorite animal is the penguin. When she isn’t spending her days online, Kati loves to take copious amounts of photos of her dog, Sheba, visit with friends at one of the great wineries in Northeast Ohio, bake with her mom, and cheer on her favorite sports teams (Go Steelers!). You can find her random thoughts on Twitter, @KatiHartwig

Be sure to sign up for DOYO Live today!



The DOYO Live marketing experience is going to be an exciting 2-day interactive online event, featuring some of the top minds in marketing and business today. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.

Upgrade Your Social Media Marketing Strategy Today



DOYO Live provides ongoing professional development through our online marketing platform, in-person networking events, workshops and annual marketing conference. DOYO Live also provides day-to-day marketing strategy, management to a wide range of clients, typically involving content media strategies via web, emails, social media, partnerships with more traditional media companies and sponsorships that create awareness and generate leads for our partners.

DOYO Live founder Dennis Schiraldi is an early adopter of social media marketing strategy, dating back to 2006 when he took a medical imaging practice and launched an online campaign, including the use of Facebook and Twitter. That seems normal now, but YouTube videos on MRI machines were anything but the norm over 15 years ago. Since he’s helped countless businesses both directly by working with brands on their social media marketing efforts or through workshops, online classes, free webinars and the annual marketing conference. Dennis is ready to help you. Complete the form above and let’s get started.