The Inside Story

The Dirt: The Inside Story





Leroy “Eljay” Williams is one of those people that are getting things done. Did you happen to catch the 4-part documentary on Inside the NBA, featuring Ernie, Shaq, Chuck and Kenny. That’s right Eljay was one of two editors and responsible for making it all come together.

The Dirt (S1:E2) features Eljay Williams, we get into talking about his rise to the top of the sports and entertainment industry as a back-end editor for some very high profile organizations such as TNT, the Atlanta Hawks, NCAA March Madness and many others.

Eljay is responsible for shows, short and long-form segments for broadcast, internet and social media. Collaborated and produced open teases, music segments and high-end promos for NBA All-Star, Playoffs, Finals, NCAA March Madness and MLB ALCS. Traveling to these great events to ensure that level of quality produced on-site matches and exceeds our in-house quality. Co-ordinating with on-site engineering, logistics and IT to improve workflow while continuing to provide great entertainment centered around these great events. Instrumental in the success of programs like NBAtv’s exclusive sit-down interview with former Commissioner David Stern and the original documentary “The Kings of Brooklyn,” featuring NBA Hall of Fame member, Reggie Miller.


The Dirt features people getting it done in business, life and in the community.

This is a DOYO Live Media Production is dedicated to giving entrepreneurs and people in the community a platform to tell their story, while providing ongoing education for marketing, sales, business and design professionals on marketing strategy. We accomplish this through our online properties, in-person workshops and our annual marketing conference in Youngstown, Ohio.


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