The Frictionless Selling System – Meet Tony Zayas


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When Marketing and Sales truly align, your organization can deliver fast and frictionless wins. This is the story of how Insivia’s marketing and sales became best friends and turned this concept into an everyday reality.

Key Takeaways 

  • Understand the prerequisites for Frictionless Selling
  • Have the precise steps to lay the foundation for alignment
  • Leave with a tactical game plan to activate your organization’s Frictionless Selling System


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Meet Tony

Tony Zayas is an award-winning digital marketer and serves as VP of Growth for Insivia, an international, strategic consulting and agile marketing firm that delivers transformational top-line growth to software, device and technology companies. As a member of Insivia’s leadership, Tony leads strategic marketing and business development initiatives. 

A graduate of the University of Iowa, Tony has over 17 years of experience in digital marketing and sales management. In 2013, Zayas was named as an inaugural winner of Smart Business Magazine’s SoMe Impact Awards for the Large Companies category. A Chicago native, and long-time L.A. transplant, Tony and his family currently reside in Northeast Ohio.


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The DOYO Live marketing experience is going to be an exciting 16-weeks virtual bootcamp. We pride ourselves on featuring the doers, the people that are executing day-in and day-out. Our event is dedicated to delivering an awesome experience, with amazing content to help you grow professionally in marketing, business, sales, and creatively.

DOYO Live will feature talks on marketing, sales, entrepreneurialism and so much more that will inspire you. There will be featured panel discussions with interviews throughout the two days and speaker presentations filled with actionable information that you can use in your business. In non-pandemic years we’ve typically gathered in-person, however, we are facing extraordinary circumstances and will be delivering this year’s event completely online.

We’ve always been dedicated to monthly webinars, vlogs, blogs, email, web, and social media to deliver how-to tips on modern-day marketing and sales strategy. In order for us to give back to the business community in our region get back on their feet and all those that have been impacted by COVID-19, we are giving the 1st 100-tickets away for free. We want you to come to our virtual event to learn, share and grow, so we can all crush in 2021.

This will be our 5th anniversary, we’ve managed to have over 1,000 participants in our first four years, which includes attendees, speakers and sponsors. We’ve introduced concepts to Youngstown, Ohio like content marketing and HubSpot. This year will be no different, where we will continue to push the boundaries.