The Practice of Community Branding Across The United States and Research-Based Design Strategies for Revitalizing Your City’s Identity



Featured Speaker RJ Thompson

In this breakout session, RJ Thompson will teach you how to effectively dive into the world of community branding and storytelling strategies. You will learn how to revitalize your brand’s identity specific to you location in an effort to benefit the local community. RJ will show you how to use field-tested, data-driven, interactive Design Thinking workshops, and storytelling sessions. Grab your ticket today!

Key Takeaways

  • Community Branding and Storytelling Strategies
  • Learn how to revitalize the brand identity of your city, borough, township, or village for the benefit of your resident and entrepreneur stakeholders and develop meaningful and memorable community development communications strategies by using field-tested, data-driven, interactive Design Thinking workshops, and storytelling sessions. 
  • a) Significant necessity for brand identity revitalization in communities of all sizes b) Working with community stakeholders to develop the brand identity story and keep it sustainable c) How to use data to justify all choices related to design, marketing, and communications for places where people live, work, play, learn, and thrive. 

About RJ

RJ Thompson is a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Parallel to his teaching, he is the Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival. In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio. In 2018, RJ was accepted into the prestigious National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts and also received a scholarship to attend the National Arts Strategies “Art & Culture Strategies Executive Program” through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governor’s Award in the Arts for his work in Youngstown, Ohio. RJ received his Master of Fine Arts Degree in Graphic Design on scholarship from Savannah College of Art and Design in 2011. Starting in Fall 2019, RJ will be a student in the Ph.D. in Community Engagement program at Point Park University in Pittsburgh, Pennsylvania.


RJ was featured on The DOYO Live Marketing Show watch his interview today…


{% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, width=’640′, height=’360′, player_id=’11978305129′, style=”, conversion_asset='{“type”:”CTA”,”id”:”c570f2d5-c6ee-40eb-9e21-419c41b74150″,”position”:”PRE”}’ %}



DOYO Live will feature some of the top minds in marketing and business today that are going to be on hand to drop knowledge bombs on how you can improve your marketing. It’s not just about the how to’s from amazing people, it’s also the opportunity to network with over 400+ of your peers in marketing and business today. Grab your ticket for DOYO Live before they are all gone – RSVP Today!