Vowels of Cross-Channel Marketing – 5 Keys to Understanding and Succeeding with Multi-Channel Marketing Efforts

By: Jeff Ryznar

What’s the scoop on cross-channel marketing? If you have yet to implement this into your digital marketing strategy, you’re missing out on some serious ROI. Jeff’s session explains how business owners can harness the power of cross-channel marketing in terms that you can easily understand.

Key Takeaways:

  • Cross-channel marketing maximizes content creation
  • Learn the right mix to help your business grow through multi-channel efforts
  • Use our proven checklist to improve your cross-channel marketing strategy, starting right now.

Let’s face it, for many businesses, especially those with only a few employees, marketing is a delicacy. There usually isn’t enough time or money budgeted towards it, so when there is an opportunity to indulge in it, getting the most out of these efforts is absolutely essential. This means it is vital to find the right channels and create a unified approach to get the best return on the marketing investment. However, often times when business that have a, shall we say, lean employee count, they don’t know where to start.

Today, cross-channel marketing is nothing new for marketers.  But many marketers are still trying to figure out the best way to use cross-channel marketing, especially with the power of the digital space. If this is you, you’re not alone. Let’s face it, every small business is unique and requires a customized marketing mix to successfully grow, but in a world where customers are always on, cross-channel marketing, let alone any type of marketing, can be daunting.  But embracing cross-channel marketing is worth doing, especially since multichannel customers spend three to four times more than customers who are marketed to through a single-channel. Anything worth doing, is worth doing right, and this breakout session will help guide you through it.

In this DOYO Live breakout session, you’ll be given the “Vowels of Cross-Channel Marketing,” 5 keys to understanding and succeeding with multi-channel marketing efforts. And it will be in plain English. No buzz words. No jargon. Just simple principles you can understand and take back to help your business grow. In addition, we’ll review a simple checklist you can use to evaluate if you are using effective cross channel marketing with your business, because whether you know it or not, everyday you are marketing your business, as we’ll show you how to get more out of it.

To view all of our session leaders, be sure to check out DOYO Live’s Speakers page.

Meet Jeff Ryznar, Owner 898 Marketing

For over 15 years, Jeffrey Ryznar has led the development and implementation of strategic marketing efforts for some of the world’s most recognized brands in advertising, automotive, technology, energy, as well as sports and entertainment brands.  With a unique perspective from both consultative and corporate perspectives, Jeff believes that effective marketing is only achieved by being held to delivering accountable and quantifiable results.  With a passion for the digital space, his experiences, successes and unique insight has been featured in national publications as well as in international marketing and digital conferences as a panelist or feature speaker.

Jeffrey Ryznar, a 1998 graduate of Ursuline High School, received his degree in Marketing from Miami University in 2002. Through his career, he has held senior management marketing positions for clients such as Ford Motor Company in (New York) and General Motors (Chicago) in coordinating local dealer association marketing efforts throughout the country, including the Mahoning Valley. He later went on to oversee the strategic marketing initiatives for the Cleveland Cavaliers and then served as Vice President of Marketing and part owner of San Francisco-based engagement automation company, Phizzle, where he earned them the title of one of Forbes Magazine’s Most Promising Companies in America. Today, Jeff is owner of 898 Marketing, a strategic marketing agency delivering affordable and accountable business development solutions for companies in the Mahoning Valley. He is also a partner of a YBI company, OrderCare, a digital solution simplifying the referral process for independent medical service providers, and Business Unfiltered, a team of leadership and sales trainers who use a real and candid approach to get companies back to doing business the right way.

Jeff proudly serves as a member of both the Board of Directors at Ursuline High School and the Board of Trustees at the Youngstown Country Club, an advisor for the Defiance College Board for Sports Management as well as Miami University’s Strategy Works programs. For the second year in a row, he was selected as a judge for the 2017 Cynopsis Media National Sports Awards. Jeff is also active in the community where he serves as an Associate of the Ursuline Sisters of Youngstown, a member of the Akron Children’s Hospital Community Leadership Council and a member of Leadership Mahoning Valley.


DOYO Live is a digital marketing and interactive design conference dedicated to the ongoing professional development of marketing, sales, business and design professionals. We accomplish this through our online marketing efforts, in-person workshops and annual marketing conference in Youngstown, Ohio.

DOYO Live was founded by Dennis Schiraldi, the event sold out in year-1 with over 200+ attendees—and we are anticipating the same this year.

DOYO Live is located in Youngstown, Ohio will be held on August 2 & 3, 2017. Early bird tickets are currently on sale for $150, but those prices will not last. We are expanding our conference in 2017 to have 2-hour deep-dive workshops on August 2 and our all-day conference on August 3. Don’t miss out!