Welcoming K Squared to the DOYO Live Marketing Show

It’s the 31 Days of DOYO Live – Day #12 was epic. DOYO Live Advisory Board Member (DLAB), Jai Jackson, a Youngstown State University Communications Professor sits down with the newly formed marketing agency, K Squared founders, Kolin Chupa and Kelsey Klim.

While it’s a newly formed company, it’s been 10 years in the making. Kolin and Kelsey were the marketing engine behind JAC Live and responsible for marketing, promoting, buying ads, securing sponsorship and executing strategy for the biggest concerts to ever hit Youngstown, Ohio.

Including last summer’s big Y-Live event featuring the Zac Brown Band.

In this episode they discuss:

  • What it takes to launch a business through strategic planning.
  • Insights on event marketing
  • Securing sponsorships
  • An overall marketing strategy that includes ad buys in traditional media whenever it makes sense.

The newly formed K Squared is a boutique agency that is working with selective clients and pulling in best of breed services, their expertise and guidance to help businesses with marketing strategy.


DOYO Live is dedicated to the ongoing professional development of marketing, business, sales and design professionals through our online assets, in-person workshops and annual conference.

Since our inception in 2016, we’ve had over 500+ participate in our annual marketing conference that’s taking place in Youngstown, Ohio on August 2, 2018.

Don’t miss out, super early bird tickets are now on sale for $100. That’s a 55% savings, get in on this today, offer expires on December 31, 2017, reserve your spot today!